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Blog, Influencers

In the world of influencer marketing, crafting a compelling and effective brief is crucial. Your influencer brief is the blueprint for a successful partnership, guiding creators to produce content that aligns with your brand’s vision and objectives.  To help you maximise the impact of your influencer brief, Tasha has compiled her Top Tips to ensure […]

Blog, Insight

In the dynamic world of social media marketing, breaking the set ‘rules’ can lead to huge results. Brands like Duolingo, Innocent and Aldi are experts at playing the social game – finding the perfect balance between having a cheeky online presence and being taken seriously as a brand. Here’s Scoop’s favourite examples of the best […]

Blog, Launch

The Launch of The Lamb of Tartary When you’re looking to launch a new venue, it is important to think about what you want to achieve from your PR efforts – is it brand awareness, bookings or social media following, for example? For our client The Lamb of Tartary, they needed to communicate their new […]

Blog, Team

I’ve just joined the team as a Senior Comms Executive (and the first male!). After completing my Masters in Broadcast Journalism, I landed my first PR role at an agency in Birmingham, specialising in food, sport and lifestyle communications. Last year I was fortunate enough to move to Brisbane to support the Australian launch of […]

Insight, Marketing

What is a CRM? ​​CRM, aka Customer Relationship Management, isn’t just about managing consumers’ names and emails. It’s a strong tool that gathers all sorts of data about your consumers – from their social media interactions to their latest purchase – and puts it in one place. Think of it as your secret weapon for […]

Blog, Insight

What’s coming up this year in the world of digital marketing? As we all know, this industry requires constant foresight and adaptability as the landscape continues its dynamic evolution. Come with us as we explore five of our (educated) guesses, anticipating the trends set to shape 2024 for us and our fellow marketers. If you’re […]

Blog, Insight

Copywriting is an essential skill that can make or break your brand’s comms strategy – it covers everything from your social posts to press releases, and blog posts to website copy. Crafting content can be tough, but a skill worth mastering, as it can be crucial in capturing your audience’s attention and driving engagement.  Here […]

Brand, Insight

In the ever-changing landscape of business, first impressions matter more than ever – that’s why it’s so important to establish a strong and memorable brand.  A brand isn’t just a logo or your tagline, it’s the essence of your business. It’s in every story you tell, and it’s the emotional connection that you create with […]

Blog, Team

I am a Marketing Manager here at Scoop. My role is responsible for delivering the best marketing campaigns for clients!  With a strong knowledge of the full marketing mix, I approach any level of brief with a strategic mindset, digging deep to ensure I understand the client & its industry inside and out. I make […]

Blog, Influencers, Insight

With 67% of businesses intending to increase their influencer marketing budgets this year, it’s time to take note of the ever-growing industry that’s showing no signs of slowing down. This year, more than half of marketers surveyed agreed that using influencers to market a product results in higher return on investment than traditional advertising, and […]

Blog, Insight

What is OOH? Out-of-home (OOH) marketing is one of the oldest and most well-established forms of advertising in the world – some of the most famous examples of OOH marketing are Times Square and its iconic billboards and London’s Piccadilly Circus. The rise of digital marketing may lead brands to view out-of-home marketing as a […]

Blog, Media Relations, Product Placement

Christmas is just around the corner, and for a lot of businesses it’s all about driving revenue throughout the key sales period from Black Friday through to Christmas. One way of doing this is securing key spots in various Christmas gift guides through product placement. As a result, this can pinpoint potential customers to your […]

Blog, Brand, Insight

As we gear up for Halloween, it’s impossible to ignore the growing love of so-called ‘spooky season’ in the UK – what was once just a simple fancy dress party and taking the kids trick-or-treating has become a holiday as beloved as Christmas and Bonfire Night! So, what’s behind this boo-m, and why is it […]

Blog, Brand Incubator

We’re super excited to reveal a new initiative we’re launching aimed at supporting the UK’s next generation of food or drink heroes.  The Brand Incubator Programme is aimed at helping innovative product-based food or drink brands to grow and reach key audiences via strategic PR and marketing.  We know all too well the competition is […]

I am an Account Executive at Scoop. I initially joined the company as a work experience intern during my Masters course in PR and Digital Communication. Following a 10-day work experience period and some part-time work, I was lucky enough to be offered a full time position and am now a fully-fledged Scoop team member! […]

Blog, Insight

TikTok has become one of the most popular social media platforms in recent years, with over a billion active users worldwide. Its unique algorithm, which suggests content based on user behaviour, has made it a powerful tool for businesses to reach new audiences and engage with their existing customer base in new and exciting ways. […]

Blog

When a business is building out its marketing objectives, it is important to consider PR strategy. The two can complement each other in a number of ways & can help align all marketing materials, & in today’s competitive business environment, it can even be essential. Here are our top five reasons for always keeping your […]

Team

I have just joined the team as a Senior PR & Marketing Executive at Scoop, I started my career in PR whilst on my industrial placement year where I worked across B2B, hospitality and food & drink consumer clients in an agency in Birmingham. More recently, I have worked across one of the UK’s leading […]

Blog

Are you a brand who finds it hard to navigate the world of social media, let alone all the jargon that comes with it? Don’t worry, we’re experts in this area, and thankfully can speak the language.  Let our guide demystify the world of social media!  Reach vs Impressions Reach refers to how many people […]

Team

What is your role at Scoop? I’m a PR & Marketing Exec at Scoop. I joined the team in January 2022 after starting a Junior Content Producer Apprenticeship with the Juice Academy. Already in the 8 months I’ve been at Scoop, my role has adapted and changed a lot, my responsibilities have increased significantly and […]

Blog

Want to up your online PR & Marketing game? We’ve looked at the best tools available for crafting effective PR campaigns. Here are 8 online tools we’ll be arming ourselves with for our next PR campaign. Crafting news hooks using audience research Survey stories are great for generating cut-through with the media and providing them […]

Insight

We attended Un-Convention to find out more! Ah, the return of networking and industry events! Recently, Sarah attended Un-Convention, a two day conference for the makers and champions of independent music, which was hosted at Manchester’s Band on the Wall.  It was a pleasure to be back in a room with hundreds of pioneering artists, […]

Insight

PR is traditionally hard to measure, but there are ways of crafting campaigns that drive meaningful results beyond just increasing brand awareness. Getting in front of the right people will help to get the results you’re looking for, from an increase in sales to getting bums on seats.  Recently, I attended a live webinar hosted […]

Team

I’m the Managing Director. I took a jump to go freelance in January 2020 (I know – great timing!) and originally started Scoop with the plan to work as a freelance consultant and to spend some time travelling. We all know what happened next! After 18 months contracting for some brilliant agencies I took on […]

Insight

We’re so excited to be working with our newest client, the best fro-yo in Manchester – Frurt! As it’s the start of Summer, it’s the perfect time of year to shout about starting work with this incredible brand. Our aims are to increase awareness of this passionate Manc brand, educate Mancunians on their full offering […]

Insight

After almost four months at Scoop, last weekend I ran the press office at my first big event – Highest Point Festival!  Highest Point is Lancashire’s biggest open-air festival, A four day event held in the beautiful Williamson Park. This year the festival ran between 12th – 15th May and was headlined by Clean Bandit, […]

Award

We did it!!! Scoop is now an award-winning agency after we scooped the New Agency of the Year Award at the PR Moment Awards last week.  While half of the team was on site managing the press office  at Highest Point festival, the rest of us headed to the PR Moment North awards at Manchester […]

Blog

We’re super excited to announce that Scoop is joining forces with Manchester-based PR Agency Tempt to deliver an exciting new project for Partington’s Holiday Parks! We teamed up with our fellow Manchester agency, to win a competitive pitch to deliver a new marketing strategy and a brand refresh for the heritage holiday park company.  The […]

Blog

As a PR and social executive, content really is at the heart of everything we do. From press releases to social posts, it is everywhere! It is the key ingredient to convey information, to engage, and to drive action in our audiences. We all know the struggle of ensuring we have fresh, new content and […]

Award

We’re so excited to announce that Scoop PR has been shortlisted for the New Agency of the Year Award at this year’s PRmoment awards! After starting as a freelance consultant in 2020, our Managing Director, Pippa, has hit the ground running – despite launching the business just two months before a global pandemic. She has […]

Blog

The month of March is officially Women’s History Month, with International Women’s Day landing on 8th March. The theme this year was #BreakTheBias – and I wanted the focus of our blog to to centre around this and how we do just that at Scoop. It’s a noted fact that the world of PR is […]

Blog

PR: A Tale of Four Suitors There are many definitions and ideas when it comes to the question ‘what is PR?’, and inevitable blurred lines between different marketing functions. With it being the season of love, what better way to highlight the differences between PR, Marketing, Advertising and Branding, than by taking you on a […]

Blog

The 7th to 13th of February 2022 is National Apprenticeship week and so to celebrate I thought I would use my first blog to explain why an apprentice role with Scoop was right for me. As they have been for most, these last few years have been particularly challenging, confusing, but most of all, have […]

Blog

There are a variety of ways to enter the PR profession, whether it’s an apprenticeship, University degree or simply driven by passion. I’ve taken the university route, and here are the top five things I’ve learnt while doing it.  Traditional media is just as important as social media: One of the key things I have […]

Award

It goes without saying that 2020 was nothing short of tumultuous. The pandemic closed, shifted, and forced businesses to adapt to a norm that no organisation could have anticipated or really prepared for, in adjusting to the severity of impact from COVID-19.  PR is one industry that has been significantly affected, being a sector that […]

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