Live Events
Forget functional – we create moments people remember.
A launch that’s just a launch (think canapés, a banner, a few photos) is forgettable, and forgettable doesn’t earn coverage, word of mouth or repeat attendance. We build brand activations and live experiences designed to make your brand feel real to the people standing in the room, and interesting enough that they talk about it after they’ve left.
The run of show
- The ideaWhat someone should feel, see or do here and nowhere else.
- VenueThe room that makes the idea possible.
- Guest experienceWhat happens from the door onwards, in order.
- Run of showTimings, moments, and who does what when.
- SuppliersManaged as one job, not five.
- On the dayWe’re in the room until it lands.
One connected job, not three suppliers.
From intimate brand events for a handful of key press and partners, to full-scale experiential marketing campaigns built to generate content, coverage and conversation well beyond the day itself, we handle the strategy, the logistics and the wow factor as one connected job, not three separate suppliers you have to stitch together yourself.
Who we do it for
We work particularly closely with hospitality and food & drink brands, where a strong live moment does double duty – building the brand and directly driving covers or bookings. We plan and deliver live experiences for:
Hospitality brands
Openings, reopenings and seasonal activations.
Food and drink businesses
Tastings, launches and trade showcases.
Property brands
Marketing suites, sales launches and community events.
If you have an outline of an idea, it’s the right time to call us.
“Working with Scoop PR has been nothing short of exceptional. What started as project-based support for the launch of our leisure venture, Archie’s Atomic, quickly evolved into a full-time partnership. Most recently, they were instrumental in the success of our campaign with Manchester rap artist Aitch – from concept to coverage, they absolutely delivered.
They understand our brand, move fast, and bring a level of passion and professionalism that’s hard to come by. We couldn’t be happier to have them in our corner.”
Imran Rafiq, Archie’s Director & Co-founder
“Scoop play a key part in shaping our UK restaurant opening strategy. Their mix of PR, influencer partnerships, and creative ideas have delivered real impact, tailored to each location with strong regional expertise. Tasked to ‘bring the hype’, every launch has created buzz and excitement, with queues out the door on opening day. Scoop continues to be a fantastic partner in driving awareness and momentum as Popeyes continues to expand nationwide”
Georgie Ross, Head of Central Marketing at Popeyes
“Scoop were so much fun to work with! The team are not only super collaborative but they have really creative ideas and ALWAYS bought the energy.
We saw some great successes in the form of coverage as well as some really great visits to our Distillery as part of our brand launch, and appreciated their organisation and coordination skills for a virtual press tasting we held for the launch of our first barrel matured Rum.
Team Scoop are an asset to any business, and we wouldn’t hesitate to recommend them to anyone considering working with them”
Vicki Georgiou, Head of Marketing at DropWorks
“Scoop have been a dream to work with; proactive, creative, adaptable and speedy. They amplified our Get Baked collaboration to new levels with regional press & influencer activity that felt fun and exciting driving reach and engagement for our brand. During a busy time, they took a lot of the pressure off my team and landed brilliant activity on time and in budget. Would love to work with this great team again on future projects”
Alys Milburn, Head of Marketing at ManiLife
We also help with…
Strategic Consultation
Strategic Consultation
Big ideas are great; we make sure they work. We’ll challenge the brief and sharpen the strategy before you spend a penny on execution.
Read more
PR & Comms
PR & Comms
The right story, to the right people, at the right moment. Media relations and press coverage that changes how people think about your brand.
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Brand Marketing
Brand Marketing
From business to brand, from awareness to connection.
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Content Creation
Content Creation
Scroll-stopping content that actually says something. Built for your audience, grounded in your brand, and designed to do a job.
Read more
FAQs
What is a brand activation?
A brand activation is a live moment built to make people feel something about a brand rather than simply see it. The point is participation: something to taste, try, watch or take part in, so the brand is experienced rather than advertised.
How far ahead do you need to plan an event?
It depends on the scale. A press dinner or an intimate launch can come together in a few weeks. A full experiential campaign with a build, suppliers and a content plan around it wants two to three months, and longer again if a venue has to be secured in a busy season.
Do you handle suppliers and venues as well as the idea?
Yes. Venue, guest experience, run of show, supplier management and on-the-day delivery are handled as one job, so the idea does not get watered down by the logistics underneath it.
Can an event earn press coverage as well?
Often, yes. We plan the guest list and the content capture with coverage in mind, so the event keeps working after the doors close rather than existing only on the night.