Content Creation & UGC
We create content that earns attention, not just impressions.
It’s easy to produce content – it’s much harder to produce content that actually does something, whether that’s change a mind, prompt a booking or get shared because it’s actually good rather than because an algorithm rewarded it that week.
Built for a job, not for a calendar.
Every piece we create is built for a specific audience, grounded in your brand’s actual voice and positioning, and designed to do a defined job rather than exist for its own sake.
What we make
We don’t treat these as separate disciplines with separate rules.
- Social contentBuilt for how people actually scroll.
- Influencer partnershipsBriefs that stay true to your brand rather than borrowing someone else’s voice for a fee.
- UGC contentWe manage your UGC campaigns from creator selection to delivery and invoicing – so all you need to do is brief us.
Is this worth someone’s attention, or just filling a slot in a content calendar?
Every piece is judged against that one question. We’re comfortable working within an established brand voice and just as comfortable helping you find one if it doesn’t exist yet – the strategy work always comes first, the output follows from it.
Who we do it for
We build content strategies for hospitality brands, food and drink businesses and property brands, to name a few – content built to fit how each audience actually consumes it, not a single template applied everywhere.
Hospitality brands
Social, seasonal campaigns and guest-facing content.
Food and drink businesses
Product launches, recipe and menu content, trade features.
Property brands
Development storytelling and sales-driving content.
If you’re posting constantly and still not sure what any of it is doing, that is where we start.
“Working with Scoop PR has been nothing short of exceptional. What started as project-based support for the launch of our leisure venture, Archie’s Atomic, quickly evolved into a full-time partnership. Most recently, they were instrumental in the success of our campaign with Manchester rap artist Aitch – from concept to coverage, they absolutely delivered.
They understand our brand, move fast, and bring a level of passion and professionalism that’s hard to come by. We couldn’t be happier to have them in our corner.”
Imran Rafiq, Archie’s Director & Co-founder
“Scoop play a key part in shaping our UK restaurant opening strategy. Their mix of PR, influencer partnerships, and creative ideas have delivered real impact, tailored to each location with strong regional expertise. Tasked to ‘bring the hype’, every launch has created buzz and excitement, with queues out the door on opening day. Scoop continues to be a fantastic partner in driving awareness and momentum as Popeyes continues to expand nationwide”
Georgie Ross, Head of Central Marketing at Popeyes
“Scoop were so much fun to work with! The team are not only super collaborative but they have really creative ideas and ALWAYS bought the energy.
We saw some great successes in the form of coverage as well as some really great visits to our Distillery as part of our brand launch, and appreciated their organisation and coordination skills for a virtual press tasting we held for the launch of our first barrel matured Rum.
Team Scoop are an asset to any business, and we wouldn’t hesitate to recommend them to anyone considering working with them”
Vicki Georgiou, Head of Marketing at DropWorks
“Scoop have been a dream to work with; proactive, creative, adaptable and speedy. They amplified our Get Baked collaboration to new levels with regional press & influencer activity that felt fun and exciting driving reach and engagement for our brand. During a busy time, they took a lot of the pressure off my team and landed brilliant activity on time and in budget. Would love to work with this great team again on future projects”
Alys Milburn, Head of Marketing at ManiLife
We also help with…
Strategic Consultation
Strategic Consultation
Big ideas are great; we make sure they work. We’ll challenge the brief and sharpen the strategy before you spend a penny on execution.
PR & Comms
PR & Comms
The right story, to the right people, at the right moment. Media relations and press coverage that changes how people think about your brand.
Live Events
Live Events
Experiences people won’t stop talking about. Launches, activations and live moments that make your brand feel real, never merely functional.
Brand Marketing
FAQs
What is UGC and how is it different from influencer content?
UGC is content made by real customers or guests, usually on their own phones, that you then use. Influencer content is commissioned and paid for. UGC tends to be cheaper and more believable; influencer work gives you control over the message and the reach. Most brands need a bit of both.
Do you write in our brand voice or your own?
Yours. If a brand voice is already defined we work inside it. If it is not, we help you find one first, because content written without a settled voice ends up sounding like whoever wrote it that week.
How much content do we actually need?
Less than most calendars assume. We would rather make fewer pieces that each have a defined job than fill every slot. The right volume comes out of the strategy, not out of a template.
Can you work with content we already have?
Yes. Existing photography, footage and guest content are usually underused rather than missing. We will audit what you have before suggesting anything new gets shot.