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A New Journey – The story of Juice, Scoop and me.

The 7th to 13th of February 2022 is National Apprenticeship week and so to celebrate I thought I would use my first blog to explain why an apprentice role with Scoop was right for me.

As they have been for most, these last few years have been particularly challenging, confusing, but most of all, have given me an insight into what I really want to do with my life. 

In 2019 I made the decision to attend University to do a Creative Writing course. A few months later, Covid hit. I was sent home and there followed two years of online learning, two years of self teaching with little-to-no support from the University, two years of wondering whether this was really what I wanted to be doing. 

One year passed, nothing changed and my love for the subject dwindled, I was even starting to lose interest in my other passions; reading, crafting, music. I felt stuck, with no room to grow and nowhere to turn. 

So, earlier this year I finally made the decision to drop out. It was difficult, leaving the small town I had grown to love living in, my amazing friends who had given me so much support during my emotional breakdowns,  my rants about how much I hated my poetry module, and of course, leaving the education system that I once felt so comfortable in.  

I feel like there is a lot of stigma around leaving higher education, but on average 6 in every 100 students leave University in the UK. If you think about how many people you may see on an average campus everyday, that’s a lot. It’s not the right choice for us all. 

So, I was out of Uni and  job hunting. As I scrolled through Indeed one day (praying that I wasn’t going to have to spend any more time working on a shop floor), I found an apprenticeship through The Juice Academy, for Social Media and Digital Marketing. I pondered applying for approximately five minutes and then I just went for it. ‘Why not?’ I remember thinking. And it turns out it was one of the best decisions I could have made.

I had heard of The Juice Academy before – firstly when I was in college and they visited our campus,. At the time I was really interested in what they were doing, everything seemed appealing to me, but at that time my headspace was ‘but i have to go to University’’, which is something that seems to be drilled into peoples heads from Primary School. Looking back, sometimes I wish I had listened to my 18-year-old self’s gut feeling, but as the old saying goes – everything happens for a reason – and I am so happy with the decisions I have made since then. 

Like many, I turned to my mum for advice.She had a recently graduated Juice Apprentice working with her, and agreed that she thought it would be a great fit for me – the perfect mixture of learning and hands-on experience. As the first industry-led social media apprenticeship in the UK, I knew they had a really amazing reputation, and have now trained over 400 apprentices since 2013. At the end of my course I’ll receive a Junior Content Producer Level 3 apprenticeship.

When it came to applying for the company I’d get to work with, I saw Scoop listed on the application list and I was immediately drawn to them, and after I had done some of my own research, I was adamant that I wanted to interview for the role. I had a few other companies on my list for backup, but when I was offered an interview, I was ecstatic! And meeting Sarah on Zoom only cemented my feelings, though I was so nervous during it, I thought I’d ruined it for myself. 

I’m coming up on my third week of my apprenticeship and working at Scoop, and I’m keen to be taking on new responsibilities, learning from the team as I go. Here’s to an exciting new journey, stay tuned for the next chapter.

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