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Scoop’s Guide to Copywriting

Copywriting is an essential skill that can make or break your brand’s comms strategy – it covers everything from your social posts to press releases, and blog posts to website copy. Crafting content can be tough, but a skill worth mastering, as it can be crucial in capturing your audience’s attention and driving engagement. 

Here are Scoop’s five top tips to smash copywriting every time!

1. Get to Know Your Audience:

Understanding your target audience is key to effective copywriting. Before putting pen to paper (or fingers to keyboard), it’s worth investing time into researching and profiling your audience. 

Ask: what are their pain points? What resonates with them? Tailor your messaging to address their needs, aspirations, interests and challenges.

2. Develop your Unique TOV:

Your brand’s voice sets you apart from the competition. Whether it’s casual and friendly or straightforward and professional, maintain consistency across all communication channels. A unique voice helps build brand recognition and will help to foster a deeper connection with your audience. 

3. Use Storytelling Techniques:

We as human beings are wired to love a good story! Incorporate storytelling into your copywriting where possible to evoke emotions & create a memorable experience. Share success stories, customer testimonials or anecdotes that resonate with your audience. A compelling narrative will keep your audience engaged and invested in your brand.

3. Keep it Simple:

Avoid unnecessary jargon and complexity where possible. Your message should be easily understood by a broad audience. Clear, concise, and simple language helps your audience connect with your brand effortlessly.

4. Get into a Creative Headspace

Behind every compelling piece of copy is a creative mind. Before diving into the writing process, take the time to cultivate a creative headspace. Eliminate distractions, find a quiet space, and consider incorporating activities that inspire you—whether it’s taking a walk, listening to music or engaging in brainstorming exercises. A creative mind is more likely to produce copy that stands out!

5. Call to Action (CTA):

Every piece of copy should guide your audience toward a specific action. Whether it’s making a purchase, subscribing to a newsletter or sharing your content, include a clear and compelling call to action. Make it easy for your audience to take the next step.

Ready to transform your brand’s comms strategy but don’t know where to start? Get in touch on – and let’s talk copy!

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