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Meet the Team: Tom

  1. What is your role at Scoop?

I’ve just joined the team as a Senior Comms Executive (and the first male!). After completing my Masters in Broadcast Journalism, I landed my first PR role at an agency in Birmingham, specialising in food, sport and lifestyle communications. Last year I was fortunate enough to move to Brisbane to support the Australian launch of an international food brand. Now back in my favourite city in the UK and ready for a new challenge, I’m looking forward to getting stuck in and achieving quality coverage and generating creative campaigns for our new and existing exciting clients here at Scoop.

  1. What are you most looking forward to getting stuck into at Scoop?

Apart from the top-tier snack drawer in the office? Really looking forward to developing my skillset and having the freedom to work on projects and campaigns from ideation stage through to completion. It’s great to be part of such a collaborative, close knit and innovative team – it’s only been a few weeks and we’ve already been working on some big ideas to watch out for!

  1. What’s your favourite thing to do in Manchester?

It’s been a few years since I was last living in Manchester doing my undergrad and it was fun then, never mind now! As a biased northerner, it’s amazing to see how the city continues to evolve and challenges London in every respect – there’s always a new restaurant, pub or event to check out with mates, and it’s great to feel back at home after a few years away. The sport (Man City) and music scene (Oasis over Stone Roses any day) are also epic…guess that’s a long-winded way of saying having fun!

  1. What motivates you?

I’m quite competitive and definitely results driven, so the nature of media relations and battling for coverage keeps me motivated on a day-to-day basis. I really enjoy the creative process in PR and turning big sky ideas into concrete communications strategies which get clients into the right conversations with their target audiences. I think it’s important to surround yourself with people at the top of their game, learn from competition and push yourself harder – otherwise you get left behind.

  1. What do you do in your spare time?

I’m a big golf fan, so I spend a lot of time at the range or on the course trying to get my handicap down. It’s been good fun exploring new courses in the North West (Whitefield and Silverdale are favourites so far) when the British weather allows it. I also love cooking, and as a recent uncle, I enjoy spending time with the little man as he grows up too quickly.

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