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What is a CRM and how it can benefit your marketing strategy

What is a CRM?

​​CRM, aka Customer Relationship Management, isn’t just about managing consumers’ names and emails. It’s a strong tool that gathers all sorts of data about your consumers – from their social media interactions to their latest purchase – and puts it in one place. Think of it as your secret weapon for understanding your audience better than ever and giving you the tools to analyse throughout your whole customer lifecycle. 

Why it will benefit you?

When you know your customers inside out, you can create tailored marketing campaigns that always hit the right objectives. CRM helps you do just that. With strong data at your fingertips, you can tailor your messages to different segments of your audience, making sure you’re speaking their language and offering what they actually want.


  • Personalisation: With CRM, you can personalise your emails, ads and offers to each customer’s preferences and behaviours. It’s like having a one-on-one conversation with your whole audience at once and making them feel valued and heard. 
  • Target: No more shooting in the dark with your marketing efforts. CRM lets you segment your audience based on factors like age, location, buying habits and more. That means you can send the right message to the right people at the right time, boosting your chances of conversion.
  • Streamline Your Workflow: CRM automates all your manual data entry, freeing up your time to focus on the fun stuff – like brainstorming your tailored creative campaigns and watching those conversion rates climb.
  • Track Your Success: Wondering if your marketing efforts are paying off? With a strong CRM, you can track key metrics like customer acquisition cost, conversion rates, and ROI. You’ll know exactly what’s working (and what’s not) and can adjust your strategy to suit. 
  • Increase Sales: By keeping track of all of your leads and potential prospects in a CRM, you can re-target at the right time with the right message, increasing your chances of a sale! 
  • Customer Service: When a customer reaches out with a question or concern, a strong CRM can give you the tools to respond quickly and effectively, leaving your customer happy. 

Ready to take your marketing game to the next level with CRM? Speak to team Scoop on how we can help implement an effective strategy behind your CRM to help deliver the right results to the right people.

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