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Introducing the Brand Incubator Programme 

We’re super excited to reveal a new initiative we’re launching aimed at supporting the UK’s next generation of food or drink heroes. 

The Brand Incubator Programme is aimed at helping innovative product-based food or drink brands to grow and reach key audiences via strategic PR and marketing. 

We know all too well the competition is getting tougher for startup brands. The food and drink market has seen a 47% surge in new start-ups entering the sector since 2020. As a result, it’s become increasingly important for food and drink brands to find new ways to get stand-out in their category. 

That’s why we’re introducing the Brand Incubator Programme – to help food and drinks brands be seen by more people, and the people that matter. 

Is it for you? 

  • You’re looking to grow your brand – but don’t know where to begin
  • Your product is nailed – but not enough people know about it
  • You need support – but without spending the big comms budget 
  • You need to stand-out in a busy marketplace – but don’t have the tools in-house
  • You’re keen to focus on other aspects of the business – and just need an extra pair of hands
  • You know your product is a winner – but you don’t have the contacts to amplify it 

Do any of the above sound familiar? If so, you’re in the right place! 

Brands that join our Brand Incubator Programme will benefit from access to our trusted network of media and influencer contacts. We nurture these relationships to build trust and strengthen brand loyalty, helping you to grab the attention of key retail and on-trade targets. 

As a start-up communications agency ourselves, we have grown and evolved over the years so we also know and understand the difficulties of getting stand-out in a busy marketplace. 

The first five years of a business is such a pivotal time for your brand. Maximise impact and opportunities now and reap the rewards of growth and scale. This is why getting your products seen (and loved) by target audiences and building brand presence in key markets is so vital at this stage. 

Our Brand Incubator Programme is not only designed to help food and drink brands on a path to growth, but our strategic expertise allows brand leaders to cement their focus on growing and developing other aspects of the business, whilst knowing the PR and marketing is taken care of. 

Proven F&B PR and marketing experience  

You’re in safe hands – we’ve worked with some of the most exciting food and drink brands around the UK. 

Our expertise includes a long-term partnership delivering ongoing press office and communications strategy for the premium tonic and mixer brand, Double Dutch, launching DropWorks as the UK’s largest rum distillery, leading the marketing strategy for Great North Pie Co and creating consumer activations for Royal Unibrew’s Hartwall Original Long Drink

You can view our latest campaign work here and find out more about the Brand Incubator Programme here

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