“I’ve really enjoyed working with Scoop, the whole team are so friendly, approachable and knowledgeable. Nothing seems to be too much trouble. the team have helped us with every request we have had all while showing extreme patience. We have been very happy with our relationship across all facets including local press, national press and organising events. Overall a very positive experience with a cool bunch of people.”
Supporting the Expansion the UK’s Iconic Neapolitan Pizzeria Brand
- Client: Rudy's
- Communications, Influencers, Launch Campaign
- Date:
Mission Mars, the team behind some of the UK’s most celebrated hospitality venues – including Albert’s Schloss and Rudy’s Pizza – set out to expand Rudy’s into two of Manchester’s suburban hotspots: Altrincham and Prestwich.
Rudy’s already had a cult following in its hometown of Manchester and beyond, but expanding into the suburbs required a fresh approach to community engagement. These areas have fiercely loyal independent scenes, so our challenge wasn’t just about launching – it was about integrating. We needed to ensure Rudy’s wasn’t seen as competition but as a welcome addition that brought value to the local business scene.
Each area brought two distinct challenges that needed to be tackled:
- Altrincham: With planning applications already public, the launch buzz risked fizzling out before we even got started. Our challenge? Keep the momentum alive and evolve the narrative.
- Prestwich: A December launch meant cutting through the festive noise while ensuring Rudy’s community-first ethos took centre stage.
Objectives
Our goal? Ensure Rudy’s Altrincham and Prestwich launched with undeniable impact, establishing them as neighbourhood favourites from day one. We developed a targeted, community-first approach to PR, influencer marketing, and local engagement that amplified awareness and excitement in both areas.
What we did.
To ensure Rudy’s became a neighbourhood favourite from day-dot, we crafted a strategy that blended high-impact PR, influencer-led buzz, and hyper-local community engagement.
PR That Landed
We took a tactical phased approach to our press office, ensuring every key moment throughout the campaign – announcement, launch date, giveaways, and opening day – secured top-tier regional press as well as hyper-local titles. Our focus? Making sure the news didn’t just land but resonated with the locals who mattered most.
This momentum-building approach meant Rudy’s wasn’t just opening – it was making headlines.
Influencer-Led Hype
Once the doors opened, we brought in a carefully curated mix of Manchester’s top foodies, lifestyle creators, and hyper-local influencers for a first look (and slice) of the new venue. Their organic content helped drive social buzz, spreading excitement (and mouthwatering pizza shots) across platforms including Instagram and TikTok.
Community-Driven Engagement
Staying true to Rudy’s community-first ethos, we made sure locals felt part of the whole journey by engaging with local businesses, launching special competitions just for local residents and boosted local mailing list sign ups to keep the community locked in long after the doors opened.
A well-executed mix of PR, influencer activations, and community outreach ensured Rudy’s was cemented as a neighbourhood favourite in both locations.
What our clients say
John Gillespie, Phenix Salon Suites
“Scoop and the team really took on board what our aim was and worked with us throughout the period to deliver excellent results. Communication and updates were made very easy and we honestly felt It was well worth it! We have already recommended scoop PR to other business owners.”
Shaza Ul-Hassan, Frurt
“Pippa and her amazing team at Scoop helped us to connect with some great networks and partnerships in the Manchester and Cheshire area. The team always goes the extra mile to support on any project or task needed and have been a pleasure to work with helping us deliver some great quality press and influencer content during our peak booking months.”
Annie Ramrachia, Secret Spa
“I would highly recommend Pippa the team, they were a pleasure to work alongside and really impacted our marketing direction. The initial workshop created by the team was a fantastic way to gather the data around who we are as a business and where our strengths lie. Pippa and the team have their finger on the pulse with current marketing trends and I would highly recommend their services if you’re looking to expand your brand to new audiences, yet keep your current customers engaged in your product.”
Acacia Cairns, Partington’s Holiday Parks
“Pippa and her team originally worked with us to deliver the PR for the launch of our Manchester restaurant, but we’ve since expanded their remit to lead the PR & marketing for all of our venues nationally. The team really get stuck in, are a pleasure to work with, reliable and deliver incredible results across the board.”
Paul Goodale, PizzaLuxe
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