“I’ve really enjoyed working with Scoop, the whole team are so friendly, approachable and knowledgeable. Nothing seems to be too much trouble. the team have helped us with every request we have had all while showing extreme patience. We have been very happy with our relationship across all facets including local press, national press and organising events. Overall a very positive experience with a cool bunch of people.”
Putting down roots in Manchester’s newest community
- Client: The Castings
- Communications, Influencers, Launch Campaign
- Date:
The Castings, a brand-new Build To Rent community in Manchester’s up-and-coming Piccadilly East, was set to open its doors to residents in Summer 2024.
With 352 homes to rent sitting in the heart of the next generation of the city, The Castings was set to become the city’s hottest new BTR, as a bustling, community-led development.
Prior to launching, Scoop were brought on to build hype around this gorgeous, design-led development and drive enquiries from potential residents.
Objectives
- To raise awareness of the new independent, design-led apartments in Manchester’s new neighbourhood, Piccadilly East
- To drive enquiries to The Castings website and secure tenants for the new BTR apartments
What we did.
We kicked off the campaign with a crafted pre-lease press release, announcing the arrival of The Castings to Piccadilly East, teasing its USPs – such as its beautiful communal areas: high-spec yoga room and gym, games room, private dining spaces, breathtaking rooftop terrace and a work hub. We also highlighted the three retail and F&B units that would sit at the ground floor – set to provide additional amenities for residents and those in the surrounding area. This release built a sense of anticipation for potential residents – giving a small insight into how life would be at The Castings.
To keep the momentum going, we crafted a wider piece on the development of Piccadilly East in relation to The Castings to build intrigue. This release centred around The Castings’ ideal location – anchored within the ever-developing Piccadilly East, which was named in the Sunday Times coveted list of best places to live.
Finally, we crafted a now open press release which included details of the public-facing launch party, which aimed to give people a real insight into what life will be like for The Casting’s residents and to further drive sign-ups & enquiries about the building.
Across the three releases, we saw 41 pieces of coverage – with a total reach of 18M! Including 2 amazing stand-alone pieces in Manchester Evening News showcasing The Castings and its stunning spaces, with headlines reading:
- ‘Inside Manchester’s new apartments with incredible rooftop and wellness studio’
- ‘I visited Manchester’s new rental apartments – and I want to live there’
Once the building was complete we worked with the team to invite key media and local influencers to The Castings to enjoy a day of events showcasing the various spaces and getting a hands-on experience of what life at The Castings would be like for those moving in. The daytime event included:
- A gym class with creator Meg Landi
- Vision boarding + skyline sketching with HEADS and Sketch
- Terrarium-making workshop with Northern Flower
In the evening, we invited a select number of influencers to come down and enjoy the public-facing event in collaboration with Diecast, Nell’s Pizza, Cloudwater and Hacien Tequila – getting an exclusive look at the beautiful spaces available to rent.
Overall, we saw 15 influencers attending the launch events, gaining 54 pieces of coverage off the back of these visits – reaching a total audience of 489K.
What our clients say
John Gillespie, Phenix Salon Suites
“Scoop and the team really took on board what our aim was and worked with us throughout the period to deliver excellent results. Communication and updates were made very easy and we honestly felt It was well worth it! We have already recommended scoop PR to other business owners.”
Shaza Ul-Hassan, Frurt
“Pippa and her amazing team at Scoop helped us to connect with some great networks and partnerships in the Manchester and Cheshire area. The team always goes the extra mile to support on any project or task needed and have been a pleasure to work with helping us deliver some great quality press and influencer content during our peak booking months.”
Annie Ramrachia, Secret Spa
“I would highly recommend Pippa the team, they were a pleasure to work alongside and really impacted our marketing direction. The initial workshop created by the team was a fantastic way to gather the data around who we are as a business and where our strengths lie. Pippa and the team have their finger on the pulse with current marketing trends and I would highly recommend their services if you’re looking to expand your brand to new audiences, yet keep your current customers engaged in your product.”
Acacia Cairns, Partington’s Holiday Parks
“Pippa and her team originally worked with us to deliver the PR for the launch of our Manchester restaurant, but we’ve since expanded their remit to lead the PR & marketing for all of our venues nationally. The team really get stuck in, are a pleasure to work with, reliable and deliver incredible results across the board.”
Paul Goodale, PizzaLuxe
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