“I’ve really enjoyed working with Scoop, the whole team are so friendly, approachable and knowledgeable. Nothing seems to be too much trouble. the team have helped us with every request we have had all while showing extreme patience. We have been very happy with our relationship across all facets including local press, national press and organising events. Overall a very positive experience with a cool bunch of people.”
Archie’s x Aitch: Serving Up a Hit Collaboration
- Client: Archie’s
- Brand Strategy, Communications, Content Production, Live Event
- Date:
Archie’s – the cult burger and shake brand loved across the North – teamed up with platinum-selling rapper Aitch to launch a limited-edition meal box featuring his favourite order. The brand brought us in to amplify the launch – getting people seeing it, talking about it, and queuing up to get their hands on the Aitch 4 Box from the moment it dropped.
Objectives
- Drive sales of the Aitch 4 Box through meaningful PR and influencer buzz
- Build awareness of Archie’s as a quality, made-to-order QSR championing fresh ingredients and local suppliers
- Generate high-impact regional and lifestyle coverage
The Challenge.
Timing was everything in this campaign. The box landed right alongside Aitch’s album launch – meaning he was already dominating headlines and partnerships. We needed to cut through the noise, make sure the Archie’s collab stood out, and land it as the headline story in a sea of Aitch activity.
The Solution.
To make sure the Aitch 4 Box was EVERYWHERE, we built a standout PR moment designed to break through a busy news cycle and feel culturally relevant across every Archie’s city.
We led the press office strategy, crafted a narrative that balanced celebrity appeal with Archie’s credibility, and amplified this through earned media, influencer engagement and real-time social storytelling – ensuring momentum lasted long after launch day.
Our Approach.
We helped make the collab impossible to miss – temporarily rebranding an Archie’s store sign to “Aitch’s” to create a bold visual hook that drove media buzz and fan engagement.
Built a social strategy that built hype and momentum across both new and existing audiences – teasing the collaboration through a shoot with the main man himself, all while keeping Archie’s unmistakable brand energy threaded throughout.
To build hype, we launched with a giveaway of 100 Aitch 4 Boxes, sparking HUGE queues down Oxford Road with a surprise appearance from Aitch himself that sent socials wild.
A targeted press release and exclusive media preview gave journalists early access to Aitch and the box, generating quality coverage and standout imagery – including the now-iconic shot of Aitch under the custom sign.
We handpicked influencers across all four cities to attend and share authentic, high-energy content, while our Scoop team captured and posted live updates throughout the day to keep momentum rolling online.
Working with Scoop PR has been nothing short of exceptional. What started as project-based support for the launch of our leisure venture, Archie’s Atomic, quickly evolved into a full-time partnership – and for good reason.
In just a couple of months, the Scoop team have become a vital part of our brand journey. Most recently, they were instrumental in the success of our campaign with Manchester rap artist Aitch – from concept to coverage, they absolutely delivered. They secured over 40 pieces of press coverage across major UK cities and top-tier industry titles, which helped drive serious buzz around the collab.
On the ground, their press and influencer strategy brought huge energy to the event, resulting in over 900,000k social views – a massive win for visibility and engagement.
Working with them felt less like outsourcing and more like a true collaboration. They understand our brand, move fast, and bring a level of passion and professionalism that’s hard to come by. We couldn’t be happier to have them in our corner.
What our clients say
John Gillespie, Phenix Salon Suites
“Scoop and the team really took on board what our aim was and worked with us throughout the period to deliver excellent results. Communication and updates were made very easy and we honestly felt It was well worth it! We have already recommended scoop PR to other business owners.”
Shaza Ul-Hassan, Frurt
“Pippa and her amazing team at Scoop helped us to connect with some great networks and partnerships in the Manchester and Cheshire area. The team always goes the extra mile to support on any project or task needed and have been a pleasure to work with helping us deliver some great quality press and influencer content during our peak booking months.”
Annie Ramrachia, Secret Spa
“I would highly recommend Pippa the team, they were a pleasure to work alongside and really impacted our marketing direction. The initial workshop created by the team was a fantastic way to gather the data around who we are as a business and where our strengths lie. Pippa and the team have their finger on the pulse with current marketing trends and I would highly recommend their services if you’re looking to expand your brand to new audiences, yet keep your current customers engaged in your product.”
Acacia Cairns, Partington’s Holiday Parks
“Pippa and her team originally worked with us to deliver the PR for the launch of our Manchester restaurant, but we’ve since expanded their remit to lead the PR & marketing for all of our venues nationally. The team really get stuck in, are a pleasure to work with, reliable and deliver incredible results across the board.”
Paul Goodale, PizzaLuxe
Working with Scoop PR has been nothing short of exceptional. What started as project-based support for the launch of our leisure venture, Archie’s Atomic, quickly evolved into a full-time partnership – and for good reason.
In just a couple of months, the Scoop team have become a vital part of our brand journey. Most recently, they were instrumental in the success of our campaign with Manchester rap artist Aitch – from concept to coverage, they absolutely delivered. They secured over 40 pieces of press coverage across major UK cities and top-tier industry titles, which helped drive serious buzz around the collab.
On the ground, their press and influencer strategy brought huge energy to the event, resulting in over 900,000k social views – a massive win for visibility and engagement.
Working with them felt less like outsourcing and more like a true collaboration. They understand our brand, move fast, and bring a level of passion and professionalism that’s hard to come by. We couldn’t be happier to have them in our corner.
- Imran Rafiq - Archie's Director & Co-founder
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