PR & Communications
Coverage that changes how people think, not just how often they see you.
Press coverage is easy to measure and easy to waste. We build PR around the decisions you actually need people to make — book the table, view the flat, try the product, back the brand. The right story, in the right place, at the moment it counts.
That means fewer, better placements, picked for who reads them rather than how big the logo is. We plan around your year, the openings, the seasons and the launches, so coverage lands when you can actually use it.
What we do
01
Media relations
We build relationships with the journalists who cover your sector, then bring them stories worth their time. Consistent, credible coverage rather than a run of one-off hits.
02
Launches and openings
New site, new product, new market. We handle the announcement, the preview, the guest list and the follow-through, for an opening that keeps landing long after week one.
03
Digital PR
Coverage that works twice as hard: reputation with your audience, and authority with search engines. We earn links and mentions from publications people actually read.
04
Crisis and issues
When something goes wrong, the first hour shapes the next six months. We help you say the right thing quickly, to the right people, before the story writes itself.
Coverage that earns its place.
Most agencies count pieces – we’d rather talk about which ones did something: the review that filled a weekend, the trade feature that got you in front of a buyer, the profile that made an investor return the call.
Getting there takes two things. Knowing your sector well enough to see the story before you have to sell it, and knowing the writers well enough that they pick up.
PR for hospitality, food & drink, travel, retail and property brands
We work sector first, not one size fits all.
Hospitality and hotels
Openings, refurbishments, seasonal menus and the people running the pass. We work to your booking calendar, and we know which titles fill a midweek table.
Food and drink
Launches, new flavours, listings and the founder story behind them. We get product into the right hands early, while coverage can still move stock.
Travel, retail and property
Destinations, schemes, centres and new homes. Long lead times, local press that genuinely matters, and the national moments that make people look twice.
“Working with Scoop PR has been nothing short of exceptional. What started as project-based support for the launch of our leisure venture, Archie’s Atomic, quickly evolved into a full-time partnership. Most recently, they were instrumental in the success of our campaign with Manchester rap artist Aitch – from concept to coverage, they absolutely delivered.
They understand our brand, move fast, and bring a level of passion and professionalism that’s hard to come by. We couldn’t be happier to have them in our corner.”
Imran Rafiq, Archie’s Director & Co-founder
“Scoop play a key part in shaping our UK restaurant opening strategy. Their mix of PR, influencer partnerships, and creative ideas have delivered real impact, tailored to each location with strong regional expertise. Tasked to ‘bring the hype’, every launch has created buzz and excitement, with queues out the door on opening day. Scoop continues to be a fantastic partner in driving awareness and momentum as Popeyes continues to expand nationwide”
Georgie Ross, Head of Central Marketing at Popeyes
“Scoop were so much fun to work with! The team are not only super collaborative but they have really creative ideas and ALWAYS bought the energy.
We saw some great successes in the form of coverage as well as some really great visits to our Distillery as part of our brand launch, and appreciated their organisation and coordination skills for a virtual press tasting we held for the launch of our first barrel matured Rum.
Team Scoop are an asset to any business, and we wouldn’t hesitate to recommend them to anyone considering working with them”
Vicki Georgiou, Head of Marketing at DropWorks
“Scoop have been a dream to work with; proactive, creative, adaptable and speedy. They amplified our Get Baked collaboration to new levels with regional press & influencer activity that felt fun and exciting driving reach and engagement for our brand. During a busy time, they took a lot of the pressure off my team and landed brilliant activity on time and in budget. Would love to work with this great team again on future projects”
Alys Milburn, Head of Marketing at ManiLife
We also help with…
Brand Marketing
Brand Marketing
From business to brand, from awareness to connection. Positioning, messaging and creative that take you from known to genuinely cared about.
Read more
Strategic Consultation
Strategic Consultation
Big ideas are great; we make sure they work. We will challenge the brief and sharpen the strategy before you spend a penny on execution.
Read more
Live Events
Live Events
Experiences people won’t stop talking about. Launches, activations and live moments that make your brand feel real, never merely functional.
Read more
Content Creation
Content Creation
Scroll-stopping content that actually says something. Built for your audience, grounded in your brand, and designed to do a job.
Read more
FAQs
What does a PR agency actually do?
We earn attention you have not paid for. That means finding the stories inside your business, taking them to the journalists and publications your audience already trusts, and turning that coverage into something that shifts perception rather than just filling a report.
What makes Scoop different from other top PR agencies in the UK?
We work sector first. Most of our work sits in hospitality, food and drink, travel, retail and property, so we already know the journalists, the calendar and the commercial pressures. You are not paying us to learn your market.
Which sectors do you specialise in?
Hospitality and hotels, food and drink, travel and attractions, retail and property. If your brand sits outside those, tell us anyway and we will be straight with you about whether we are the right fit.
How quickly will we see coverage?
It depends on the story and the sector. A launch usually has a fixed date to work towards, while ongoing media relations builds over months rather than weeks. We will be clear about what is realistic before you commit.