Strategic Consultation
Sometimes you need someone outside the room to sense-check the thinking before a penny gets spent on execution.
That’s what our strategic consultation service offers. Not a rebrand, not a new campaign – just proper strategic thinking applied to a brief, a direction or a decision that’s about to cost real money if it’s wrong. We’ll challenge the assumptions in your brief, pressure-test your brand communications strategy and tell you plainly if we think you’re heading in the wrong direction (even if that’s not what you were expecting to hear).
What a consultation actually looks like
01
Brief and context
We start with the decision itself: what you are about to commit to, what it costs if it goes wrong, and what you have already tried.
02
Challenge
We go at the assumptions underneath the brief rather than accepting them. Most briefs carry at least one nobody has questioned yet.
03
Pressure-test
We put the thinking up against what we know about your sector: the media, the competitors, the audience and the commercial reality.
04
Verdict and next step
You get a straight answer, a green light or a redirect, and a clear idea of what to do next week rather than next quarter.
Working time, not a workshop.
This isn’t a workshop that produces a deck for a shelf. It’s working time with people who’ve built and run brand strategy for real clients, applied directly to your specific problem. Sometimes the outcome is a green light, and sometimes it’s a redirect. Either way, you leave with clarity you didn’t have going in, and a clear next step – whether that’s working with us further or simply moving forward with confidence.
Strategic consultation for hospitality, food & drink and property brands
We bring sector context into every consultation, not just generic strategy frameworks.
Hospitality operators
weighing a repositioning
Food and drink brands
sense-checking a new launch
Property brands
testing a campaign before it goes to market
“Working with Scoop PR has been nothing short of exceptional. What started as project-based support for the launch of our leisure venture, Archie’s Atomic, quickly evolved into a full-time partnership. Most recently, they were instrumental in the success of our campaign with Manchester rap artist Aitch – from concept to coverage, they absolutely delivered.
They understand our brand, move fast, and bring a level of passion and professionalism that’s hard to come by. We couldn’t be happier to have them in our corner.”
Imran Rafiq, Archie’s Director & Co-founder
“Scoop play a key part in shaping our UK restaurant opening strategy. Their mix of PR, influencer partnerships, and creative ideas have delivered real impact, tailored to each location with strong regional expertise. Tasked to ‘bring the hype’, every launch has created buzz and excitement, with queues out the door on opening day. Scoop continues to be a fantastic partner in driving awareness and momentum as Popeyes continues to expand nationwide”
Georgie Ross, Head of Central Marketing at Popeyes
“Scoop were so much fun to work with! The team are not only super collaborative but they have really creative ideas and ALWAYS bought the energy.
We saw some great successes in the form of coverage as well as some really great visits to our Distillery as part of our brand launch, and appreciated their organisation and coordination skills for a virtual press tasting we held for the launch of our first barrel matured Rum.
Team Scoop are an asset to any business, and we wouldn’t hesitate to recommend them to anyone considering working with them”
Vicki Georgiou, Head of Marketing at DropWorks
“Scoop have been a dream to work with; proactive, creative, adaptable and speedy. They amplified our Get Baked collaboration to new levels with regional press & influencer activity that felt fun and exciting driving reach and engagement for our brand. During a busy time, they took a lot of the pressure off my team and landed brilliant activity on time and in budget. Would love to work with this great team again on future projects”
Alys Milburn, Head of Marketing at ManiLife
We also help with…
Brand Marketing
Brand Marketing
From business to brand, from awareness to connection. Positioning, messaging and creative that take you from known to genuinely cared about.
Read more
PR & Comms
PR & Comms
The right story, to the right people, at the right moment. Media relations and press coverage that changes how people think about your brand.
Read more
Live Events
Live Events
Experiences people won’t stop talking about. Launches, activations and live moments that make your brand feel real, never merely functional.
Read more
Content Creation
Content Creation
Scroll-stopping content that actually says something. Built for your audience, grounded in your brand, and designed to do a job.
Read more
FAQs
What is a communications strategy?
A communications strategy is the overarching plan that defines what you want to say, who you’re saying it to, through which channels, and why. It’s the difference between reactive marketing (responding to things as they happen) and building a brand people actually recognise and trust over time.
A good comms strategy covers your core messaging, your audience priorities, your channel mix, and how you’ll measure success. Without it, even brilliant creative work can feel inconsistent.
How do you work with clients - retainer, campaign, or something else?
Most of our clients work with us on a retainer basis, which means an ongoing monthly fee in exchange for a defined scope of work. Retainers work well when you need sustained brand presence, such as consistent media coverage, creator activity, content and strategic thinking that builds over time.
We also take on project and campaign work: launches, brand activations, one-off events and short-term campaigns with a clear brief and timeline. These tend to work best when there’s already a strong brand foundation in place and you need focused execution around a specific moment.
For brands at an earlier stage, or those who need strategic clarity before jumping into delivery, we offer bespoke consultancy. That might mean a brand positioning project, a communications audit or a strategy sprint before a longer relationship begins. If you’re not sure which is right for you, we’ll tell you honestly.
A discovery call usually makes it clear.
I've worked with PR agencies before. What makes Scoop different?
Most agencies will tell you they’re strategic partners. Fewer actually behave like one. The difference tends to show up in a few specific ways. First, senior involvement. At a lot of agencies, a senior person wins the business and then hands it to a junior team.
At Scoop, the people you meet at pitch are the people working on your account. That matters for the quality of thinking, the speed of decision-making and the relationship itself. Second, commercial accountability. We don’t measure success by column inches.
We care about whether the work is actually moving your business forward through metrics like bookings, footfall, brand search, social growth or leads. We build that into how we report from day one. Third, we only work in sectors we genuinely understand. We’re not a generalist agency that will figure out your industry as we go.
If we don’t know your world well enough to add real value, we’ll tell you. What’s more, our pitch win rate is 78% – and the clients who stay with us, stay for years.
Why should I work with Scoop specifically?
Because we’re serious about results, honest about what we can and can’t do and genuinely good to work with. Those three things are rarer than they should be.
We work with ambitious brands who need more than execution – clients who want a team that understands their business, challenges their thinking and builds communications that actually land with the right people. If that’s what you’re looking for, we’re probably a good fit.
If you’re looking for the cheapest option, the biggest team, or an agency that will just say yes to everything, we’re probably not the right fit.