“I’ve really enjoyed working with Scoop, the whole team are so friendly, approachable and knowledgeable. Nothing seems to be too much trouble. the team have helped us with every request we have had all while showing extreme patience. We have been very happy with our relationship across all facets including local press, national press and organising events. Overall a very positive experience with a cool bunch of people.”
Cementing The Old Fire Station as a must-visit bakery, café, and brewery
- Client: The Old Fire Station
- Communications, Content Strategy, Influencers, Launch Campaign
- Date:
To position The Old Fire Station as everyone’s favourite spot for all occasions, while redefining its social media presence to build a well-known and recognisable brand.
Objectives
- Create a bold, values-driven identity rooted in community, positioning The Old Fire Station as a cultural destination, not just a café.
- Raise awareness locally and beyond, through strategic visibility, attracting the right audience through impactful campaigns and authentic collaborations.
- Grow loyal engagement by maintaining a consistent, creative presence across all channels.
The Challenge.
With a crowded market of brilliant cafés and breweries across the city, the task wasn’t just to create awareness, but to build The Old Fire Station’s position as a celebrated destination – known for its premium food and drink offerings and its status as a community hub, perfect for students, families, colleagues, professionals, and friends alike to connect and enjoy a great experience – ultimately building a loyal base of returning customers.
The Solution.
We positioned The Old Fire Station as the ultimate destination for coffee, beer, and food lovers all week long – whether meeting friends for brunch, popping in for a fresh loaf, remote working or studying, catching up with colleagues over a post-work pint, or grabbing a pick-me-up after a park run. The strategy centred on reintroducing The Old Fire Station as a must-visit cultural destination for shared experiences.
The result redefined The Old Fire Station as more than a venue, but also a community space elevated by its food and drink offerings.
Our Approach.
Brand Refinement: Conducted a full brand audit and research to define TOFS’ positioning, tone of voice, and content pillars, ensuring it communicated consistently with students, young professionals, families, and cultural explorers.
Asset Refresh: Translated the strategy into a fully refreshed visual toolkit, from an on-site professional photography shoot to a briefing on the curation of on-brand social media templates, newsletters, and printed collateral to build a long-term and cohesive media kit for the TOFS team.
Content Calendar: Built a month-long content calendar covering content types, copy, recommended posting times, and platforms – all aligned with brand pillars, objectives, categories, and the newly developed graphic styles and photography.
Influencer Invites: Coordinated influencer outreach and cafe bookings to generate organic social coverage around TOFS’ new summer menu – amplifying the venue’s vibrant presence.
Press Office: Used our regional connections and expertise to spread the word through a targeted press office push, re-engaging Manchester and Salford’s key media and positioning TOFS as a celebrated venue in the city.
Media and creator gifting: reengaged media and influencers with gifting strategies to strengthen relationships while boosting social shareability.
What our clients say
John Gillespie, Phenix Salon Suites
“Scoop and the team really took on board what our aim was and worked with us throughout the period to deliver excellent results. Communication and updates were made very easy and we honestly felt It was well worth it! We have already recommended scoop PR to other business owners.”
Shaza Ul-Hassan, Frurt
“Pippa and her amazing team at Scoop helped us to connect with some great networks and partnerships in the Manchester and Cheshire area. The team always goes the extra mile to support on any project or task needed and have been a pleasure to work with helping us deliver some great quality press and influencer content during our peak booking months.”
Annie Ramrachia, Secret Spa
“I would highly recommend Pippa the team, they were a pleasure to work alongside and really impacted our marketing direction. The initial workshop created by the team was a fantastic way to gather the data around who we are as a business and where our strengths lie. Pippa and the team have their finger on the pulse with current marketing trends and I would highly recommend their services if you’re looking to expand your brand to new audiences, yet keep your current customers engaged in your product.”
Acacia Cairns, Partington’s Holiday Parks
“Pippa and her team originally worked with us to deliver the PR for the launch of our Manchester restaurant, but we’ve since expanded their remit to lead the PR & marketing for all of our venues nationally. The team really get stuck in, are a pleasure to work with, reliable and deliver incredible results across the board.”
Paul Goodale, PizzaLuxe
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