NQ64, retro arcade game & classic console venue, needed to drive awareness that its OG Northern Quarter venue was moving next door into a bigger and better space.
Drive quality, targeted consumer awareness in Manchester that NQ64 is moving (next door)!
Engage new and old audiences by highlighting the new bigger and better NQ64 offering
Throw one hell of a launch – making sure NQ64 is seen as a cool (big) venue for people to enjoy in the Northern Quarter
To kick off the campaign and drive awareness that NQ64 was moving next door to a HUGE, BIGGER and BETTER venue with an immersive outdoor terrace, we crafted targeted media materials to engage local media and provide information on the new massive cocktails on offer and the amazing new games available including the NQ64 exclusive Wall Boy created by one of the staff. The media materials engaged key press including features in Secret Manchester, The Manc, Manchester Evening News and I Love Manchester.
To complement the press activity and increase visibility of the move, we planned and managed an OOH fly poster campaign which saw over 50 posters spread across Manchester city centre with a focus on the Northern Quarter. The posters used 1* Google reviews around the old NQ64 venue being small with too many “people crammed in there”. The aim of the campaign was to highlight how the new venue is bigger, better and next door, to get those passing by to stop, take a picture and share with friends. Off the back of the tongue in cheek poster design we saw social coverage in The Manc highlighting the poster’s messaging.
To showcase the bigger and better venue alongside new gaming additions including ‘Pop-A-Shot’ – that basketball shooting game, we hosted several Manchester media titles for a first look. The highly anticipated venue had several media titles hungry to capture content of the new venue (just like PacMan’s hunger for the dots) including MCR Finest, EatMCR, The Manc, Manchester Evening News and I Love Manchester.
Using our little black book of media, influencer and local contacts, we hosted and invited guests to the NQ64 house warming party which resulted in over 300 people through the doors aka a full capacity event! The event generated over 50 pieces of influencer content which showcased all of the key aspects of the new venue and continued to drive hype following the launch.
Off the back of the campaign we achieved all objectives with the client reporting that “the bar’s had a brilliant opening week” thanks to media and influencer coverage giving the public a preview of what to expect when visiting!
“Thanks Pippa and team! Loved working with you all, made everything so easy and the bar’s had a brilliant opening week” – Ellie, NQ64 Marketing Manager