“I’ve really enjoyed working with Scoop, the whole team are so friendly, approachable and knowledgeable. Nothing seems to be too much trouble. the team have helped us with every request we have had all while showing extreme patience. We have been very happy with our relationship across all facets including local press, national press and organising events. Overall a very positive experience with a cool bunch of people.”
How We Keep The Museum of Illusions in Everyone’s Feed
- Client: Museum of Illusions
- Communications, Influencers, Live Event
- Date:
The Museum of Illusions (MOI) is a global experience brand with 50+ locations, blending fun and mind-bending interactions that challenge perception. The aim is to keep people talking, keep the MOI story front and centre across platforms, and hit ambitious weekly targets for reach, content, and engagement.
Our role? To manage weekly gifted and monthly paid influencer collaborations that capture the museum’s bold, playful spirit.
Objectives
- Drive Consistent Bookings and Reach
- Keep Content Fresh and Engaging
- Showcase the Museum’s Unique Experiences
- Maintain Cohesive Storytelling Across All Platforms
- Position the Museum as a Celebrated Destination
The Challenge.
With so much to see and share, the Museum of Illusions offers endless creative potential. Generating consistent bookings and reach while keeping content fresh week after week takes tactful planning.
The Solution.
We position The Museum of Illusions as the ultimate year-round destination for extraordinary experiences, with calendar and seasonal moments at the heart of storytelling.
Paid creators with dedicated briefs and contracts ensure content reflects the museum’s ethos and reaches diverse audiences, while building relationships with new and visiting talent keeps gifted invitations and content fresh week after week.
This approach makes the museum a celebrated, one-of-a-kind city destination for travellers and locals alike, consistently driving bookings, reach, and engagement while turning every visit into a shareable, unforgettable experience.
Our Approach.
Paid & Gifted Creators – Creators are central to our approach, with weekly gifted visits and monthly paid partnerships planned through dedicated messaging, briefs and contracts. This allows us to consistently showcase the museum’s ethos, reach a wide audience, and maintain strong engagement and bookings week after week.
Calendar Moments – We use key seasonal and city-wide moments to drive timely, relevant storytelling, inviting both paid and gifted creators to experience and share the illusions. This ensures content stays fresh, resonates with diverse audiences, and keeps the museum top of mind for locals and travellers alike.
Key Messaging – We’ve crafted clear, consistent messaging to ensure every piece of content tells The Museum of Illusions’ story. From influencer collaborations to social posts, each touchpoint highlights the museum’s playful, immersive personality and unique experiences, ensuring every campaign reinforces its status as a must-visit, shareable destination.
Brand Moments – Beyond calendar hooks, every illusion and interactive exhibit becomes a storytelling opportunity. By inviting creators to experience these moments firsthand, we amplify the museum’s playful, mind-bending personality and reinforce its status as a celebrated, one-of-a-kind destination in the city.
“The Scoop team are brilliant to work with – supportive, creative, and full of energy. They quickly got under the skin of our brand and place in the UK attractions landscape and found smart ways to tell our story to the right people. Thanks to their hard work, we’ve been able to achieve visibility and results that would have been impossible on our own.”
What our clients say
John Gillespie, Phenix Salon Suites
“Scoop and the team really took on board what our aim was and worked with us throughout the period to deliver excellent results. Communication and updates were made very easy and we honestly felt It was well worth it! We have already recommended scoop PR to other business owners.”
Shaza Ul-Hassan, Frurt
“Pippa and her amazing team at Scoop helped us to connect with some great networks and partnerships in the Manchester and Cheshire area. The team always goes the extra mile to support on any project or task needed and have been a pleasure to work with helping us deliver some great quality press and influencer content during our peak booking months.”
Annie Ramrachia, Secret Spa
“I would highly recommend Pippa the team, they were a pleasure to work alongside and really impacted our marketing direction. The initial workshop created by the team was a fantastic way to gather the data around who we are as a business and where our strengths lie. Pippa and the team have their finger on the pulse with current marketing trends and I would highly recommend their services if you’re looking to expand your brand to new audiences, yet keep your current customers engaged in your product.”
Acacia Cairns, Partington’s Holiday Parks
“Pippa and her team originally worked with us to deliver the PR for the launch of our Manchester restaurant, but we’ve since expanded their remit to lead the PR & marketing for all of our venues nationally. The team really get stuck in, are a pleasure to work with, reliable and deliver incredible results across the board.”
Paul Goodale, PizzaLuxe
“The Scoop team are brilliant to work with – supportive, creative, and full of energy. They quickly got under the skin of our brand and place in the UK attractions landscape and found smart ways to tell our story to the right people. Thanks to their hard work, we’ve been able to achieve visibility and results that would have been impossible on our own.”
- Steve Bucham - Generał Manager of Museum of Illusions Manchester
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