“I’ve really enjoyed working with Scoop, the whole team are so friendly, approachable and knowledgeable. Nothing seems to be too much trouble. the team have helped us with every request we have had all while showing extreme patience. We have been very happy with our relationship across all facets including local press, national press and organising events. Overall a very positive experience with a cool bunch of people.”
Introducing…EXHBTN 360 LIVE
- Client: Exhibition
- Brand Strategy, Communications, Influencers, Launch Campaign, Live Event
- Date:
Exhibition is a bold, multi-kitchen dining destination that’s been quietly shaking up the Manchester food and drink scene. But with a new year came a new ambition: to go bigger, louder, and later – with the launch of EXHBTN 360LIVE, a live music concept to transform the space into Manchester’s go-to weekend spot. Our mission? Shift perceptions, spark hype, and launch the new offering with the kind of noise that echoed across Manchester – all while keeping the ‘come for the food, stay for the vibe’ mantra front and centre.
Exhibition was already loved for its food – but when it came to nightlife, they were entering a whole new ring. The live music landscape in Manchester is no joke: saturated, competitive, and deeply cultural. The challenge? Launching a brand-new live music concept that didn’t feel like a bolt-on, but an essential evolution. We had to cut through the noise, position Exhibition as a multi-sensory weekend must, and make the city feel something – all before the first beat dropped.
Objectives
We took Exhibition from foodie favourite to late-night legend. Starting with a complete comms revamp, we worked on positioning, branding, content, and press strategy to make sure 360LIVE had its own identity – and serious pulling power. The result? A city-shaking launch party filled with the right faces, the right sounds, and content that flew across social. Backed by tier-one media coverage and glowing influencer reviews.
What we did.
A Brand Refresh Before the Beat Dropped
We kicked off with a brand strategy deep-dive – refining the name, logo, and tone of voice for 360LIVE. We aligned every touchpoint (website, social, newsletter) to make sure the story made sense and the hype was real. We worked closely with the internal team to shape messaging that clearly said: Exhibition’s weekends are changing – and you’re going to want in.
A Launch Night to Remember
With creatives, influencers, local businesses and media through the door, we didn’t just throw a party – we introduced Manchester to its next-weekend obsession. Delivering a vibe-first launch event that had sax solos, mega DJ sets, and the incredible Exhibition food, the coverage it sparked reached over 1.5M people.
PR That Did The Most
From press drops and VIP invites to targeted stories and media pitching, we made sure Manchester’s top publications were there to cover (and rave about) the launch. Whether it was coverage in The Manc, Confidentials, Time Out or Refinery29 – the buzz was real, and it was loud.
Influencer Strategy That Sparked FOMO
We didn’t just pack the launch event with influencers – we made sure the right creators were on the guest list. Think tastemakers, scene-shapers, and local legends with audiences who trust their every move. From gifting ahead of the launch to post-event invites for the new spring menu, we kept them talking long after the confetti had settled.
Exhibition 360LIVE didn’t just launch – it landed.
What our clients say
John Gillespie, Phenix Salon Suites
“Scoop and the team really took on board what our aim was and worked with us throughout the period to deliver excellent results. Communication and updates were made very easy and we honestly felt It was well worth it! We have already recommended scoop PR to other business owners.”
Shaza Ul-Hassan, Frurt
“Pippa and her amazing team at Scoop helped us to connect with some great networks and partnerships in the Manchester and Cheshire area. The team always goes the extra mile to support on any project or task needed and have been a pleasure to work with helping us deliver some great quality press and influencer content during our peak booking months.”
Annie Ramrachia, Secret Spa
“I would highly recommend Pippa the team, they were a pleasure to work alongside and really impacted our marketing direction. The initial workshop created by the team was a fantastic way to gather the data around who we are as a business and where our strengths lie. Pippa and the team have their finger on the pulse with current marketing trends and I would highly recommend their services if you’re looking to expand your brand to new audiences, yet keep your current customers engaged in your product.”
Acacia Cairns, Partington’s Holiday Parks
“Pippa and her team originally worked with us to deliver the PR for the launch of our Manchester restaurant, but we’ve since expanded their remit to lead the PR & marketing for all of our venues nationally. The team really get stuck in, are a pleasure to work with, reliable and deliver incredible results across the board.”
Paul Goodale, PizzaLuxe
More projects
Brand Strategy, Communications, Influencers, Live Event
Communications, Influencers, Launch Campaign
Influencers, Launch Campaign