“I’ve really enjoyed working with Scoop, the whole team are so friendly, approachable and knowledgeable. Nothing seems to be too much trouble. the team have helped us with every request we have had all while showing extreme patience. We have been very happy with our relationship across all facets including local press, national press and organising events. Overall a very positive experience with a cool bunch of people.”
How We Keep this Bier Palace Buzzing Year-Round
- Client: Albert's Schloss
- Communications, Influencers, Live Event
- Date:
Already a favourite in Manchester, Liverpool and Birmingham, Albert’s Schloss is the go-to for bier, bratwurst and a boogie. But with three venues to keep top of mind and ambitious targets to hit, the aim is to keep things fresh, fun and ‘wunderbar’.
Our role? Retain Schloss’ position as everyone’s favourite bier palace all while staying true to its bold, tongue-in-cheek personality.
The Challenge.
With a brand as loved as Schloss, the task isn’t creating buzz, but sustaining it in three competitive cities full of constant new launches. Schloss is already famous for Saturday nights, but midweek dining and entertainment needs more attention. Each location also requires a tailored approach, reflecting its own crowd, character and expectations.
The Solution.
We position Albert’s Schloss as the ultimate destination for bier, food and entertainment all week long. The strategy centres on brand moments, with the entertainment offering placed at the heart of storytelling.
Seven Days of Showtime is a key narrative hook, while consistent press positioning ensures Schloss is the venue that remains front of mind for journalists showcasing the best venues in each city.
This approach means Schloss isn’t just known for weekends but the brand that can turn any day into a showtime moment.
Our Approach.
Press Office: We activate an always-on press office focused on both BAU comms and reactive opportunities. Whether it’s breakfast, Sunday roasts or bakery specials – we keep the media talking and influencers tasting.
We continue to secure regional press in titles like the Manchester Evening News, Birmingham Live and The Liverpool Echo by tailoring our pitches and invites to each city’s media landscape, from new menu additions to new pastry drops. A feature on the city’s best roasts? We’re on the list. A national journalist in town? They’ve been invited.
Calendar Moments: Seasonal spikes have been a key part of the strategy to keep Schloss front of mind, aligning activity with what audiences are already talking about to drive relevance, excitement and footfall.
Mother’s Day and Pancake Day saw creative press releases and coverage across all three cities, while Easter pastry drops and influencer pick-ups delivered shareable, scroll-stopping content. During Oktoberfest, each site gave away 200 free biers, generating widespread media attention and reinforcing Schloss’ Bavarian heritage. These moments not only fuel short-term buzz, but also cement Schloss as a brand that knows how to show up at just the right time.
Brand Moments: Entertainment is the beating heart of Schloss and it runs through all our comms. From spotlighting crowd-favourite nights like Baby Grand Slam – a raucous evening of live music and piano duels – to championing The Seven Days of Showtime at every touchpoint.
What our clients say
John Gillespie, Phenix Salon Suites
“Scoop and the team really took on board what our aim was and worked with us throughout the period to deliver excellent results. Communication and updates were made very easy and we honestly felt It was well worth it! We have already recommended scoop PR to other business owners.”
Shaza Ul-Hassan, Frurt
“Pippa and her amazing team at Scoop helped us to connect with some great networks and partnerships in the Manchester and Cheshire area. The team always goes the extra mile to support on any project or task needed and have been a pleasure to work with helping us deliver some great quality press and influencer content during our peak booking months.”
Annie Ramrachia, Secret Spa
“I would highly recommend Pippa the team, they were a pleasure to work alongside and really impacted our marketing direction. The initial workshop created by the team was a fantastic way to gather the data around who we are as a business and where our strengths lie. Pippa and the team have their finger on the pulse with current marketing trends and I would highly recommend their services if you’re looking to expand your brand to new audiences, yet keep your current customers engaged in your product.”
Acacia Cairns, Partington’s Holiday Parks
“Pippa and her team originally worked with us to deliver the PR for the launch of our Manchester restaurant, but we’ve since expanded their remit to lead the PR & marketing for all of our venues nationally. The team really get stuck in, are a pleasure to work with, reliable and deliver incredible results across the board.”
Paul Goodale, PizzaLuxe
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