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PINS Social Club

Bowling Over Audiences at Liverpool’s Favourite Entertainment Venue

Liverpool’s favourite entertainment venue, PINS Social Club, relaunched its menus with a stunning Italo-Americani food offering, as well as sporting a new intimate and immersive dining & entertainment experience in their refurbished dining area.

Objectives

Cement PINS’ reputation in Liverpool as the people’s all-in-one night out, known for fun, food & entertainment.

 

Raise awareness of the new food & drinks menus and refurbished venue

 

Plan and host a killer launch party – showing Liverpool there ain’t no party like a PINS Social Club party!

What we did.

Pre-launch, we created a buzz via press materials tailored to Liverpool consumer & trade titles – focusing on the refurbishment of the venue, new entertainment and to raise awareness around the brand new Italo-Americani food offering. This landed us coverage in key titles Explore Liverpool, The Guide Liverpool & Liverpool Noise.

To re-introduce PINS Social Club back into the city, we threw a massive launch party for local press and key content creators – creating buzz around the new menu offerings and bringing the new entertainment – including silks performers, dancers & live music to centre stage. Over 100 guests attended the launch party, leading to over 90 pieces of social coverage on the night.

Team Scoop hosted the launch event onsite, acting as consultants to the PINS team, overseeing guests’ food bookings & bar offerings and collecting feedback from guests to relay to the team, ready for when they launched to the public. 

Post-launch, we managed and booked key media & influencer visits to ensure the hype around PINS’ new offering lived on long after launch night was over. Utilising influencers & media bookings increased awareness of the re-launch via social media & generated high quality content aimed at a local Liverpool audience and beyond.

The stunning Italo-Americani food offering and intimate and immersive dining & entertainment experience was enjoyed by both media and influencers. 

More projects

Digital PR, Influencers, Local Business Outreach
First Look, Influencers, Launch, Press Preview