“I’ve really enjoyed working with Scoop, the whole team are so friendly, approachable and knowledgeable. Nothing seems to be too much trouble. the team have helped us with every request we have had all while showing extreme patience. We have been very happy with our relationship across all facets including local press, national press and organising events. Overall a very positive experience with a cool bunch of people.”
Bert’s Gone Nuts: Launching the UK’s Nuttiest Collab with ManiLife
- Client: ManiLife
- Communications, Influencers, Launch Campaign
- Date:
ManiLife, the premium peanut butter brand, tasked us with delivering a high impact regional campaign to launch PB Bert – a limited edition version of Get Baked’s viral chocolate cake, now layered with ManiLife’s award winning Deep Roast crunch peanut butter. The goal was to generate buzz and drive footfall to Get Baked’s stores in Leeds and Manchester, while keeping ManiLife front and centre in the story and building brand heat in the North.
The Challenge.
Both brands have cult followings, but in different regions. Get Baked’s fanbase was concentrated in the North, while ManiLife’s strongest market presence was in the South. We needed a campaign that united these audiences, created FOMO, and prevented ManiLife’s role from being overshadowed by the excitement around Bert himself. The solution needed to fuel conversation across press, influencers, and social, fast, before the limited-edition cake sold out
The Solution.
We built momentum with one cake and three bites of coverage.
First came the pre-launch hype, using a flavour-packed press release to get regional media talking about ManiLife and PB Bert before it even hit the stores.
This was followed by exclusive previews for journalists, giving them first access and fresh angles for their stories.
Finally, influencers shared real-time content from the stores, spreading FOMO across Leeds and Manchester.
Sequencing the campaign this way ensured excitement rolled steadily from announcement to launch day, keeping ManiLife front and centre as the hero ingredient.
Our Approach.
We developed a hyper-local strategy to own the conversation regionally:
- Regional Press Office – Crafted a targeted press release announcing the collaboration, highlighting the limited-edition nature of PB Bert and the quality of ManiLife’s Deep Roast peanut butter.
- Media Preview Event – Invited top Leeds and Manchester journalists for an exclusive in-store tasting before public launch, securing early reviews and stories.
- Influencer Amplification – Handpicked foodie and lifestyle creators from Yorkshire and Greater Manchester to visit the store and try PB Bert to share authentic, first-look content
“Scoop have been a dream to work with; proactive, creative, adaptable and speedy. They amplified our Get Baked collaboration to new levels with regional press & influencer activity that felt fun and exciting driving reach and engagement for our brand. During a busy time, they took a lot of the pressure off my team and landed brilliant activity on time and in budget. Would love to work with this great team again on future projects.”
What our clients say
John Gillespie, Phenix Salon Suites
“Scoop and the team really took on board what our aim was and worked with us throughout the period to deliver excellent results. Communication and updates were made very easy and we honestly felt It was well worth it! We have already recommended scoop PR to other business owners.”
Shaza Ul-Hassan, Frurt
“Pippa and her amazing team at Scoop helped us to connect with some great networks and partnerships in the Manchester and Cheshire area. The team always goes the extra mile to support on any project or task needed and have been a pleasure to work with helping us deliver some great quality press and influencer content during our peak booking months.”
Annie Ramrachia, Secret Spa
“I would highly recommend Pippa the team, they were a pleasure to work alongside and really impacted our marketing direction. The initial workshop created by the team was a fantastic way to gather the data around who we are as a business and where our strengths lie. Pippa and the team have their finger on the pulse with current marketing trends and I would highly recommend their services if you’re looking to expand your brand to new audiences, yet keep your current customers engaged in your product.”
Acacia Cairns, Partington’s Holiday Parks
“Pippa and her team originally worked with us to deliver the PR for the launch of our Manchester restaurant, but we’ve since expanded their remit to lead the PR & marketing for all of our venues nationally. The team really get stuck in, are a pleasure to work with, reliable and deliver incredible results across the board.”
Paul Goodale, PizzaLuxe
“Scoop have been a dream to work with; proactive, creative, adaptable and speedy. They amplified our Get Baked collaboration to new levels with regional press & influencer activity that felt fun and exciting driving reach and engagement for our brand. During a busy time, they took a lot of the pressure off my team and landed brilliant activity on time and in budget. Would love to work with this great team again on future projects.”
- Alys Milburn, Head of Marketing at ManiLife
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