The Brief
Archie’s – the Manchester-born cult favourite known for its bold burgers and unmistakably pink personality – was ready to go bigger. They were launching Archie’s Atomic: a brand-new roller rink and leisure concept that would take the brand somewhere it had never been before.
They came to us with a clear objective: launch Atomic with impact, attract fresh audiences and prove that Archie’s is about way more than burgers, all while keeping the magic of the original brand intact. The kind of brief that needs a hospitality marketing agency with genuine creative ambition, not just a contact book.
Our Approach
We didn’t just show up and start sending press releases, we built a brand communications strategy that led with story – giving media, creators and consumers a reason to care at every stage. Whether it was a venue launch, a celebrity collab or a new menu drop, the approach was always the same: find the cultural hook, make it impossible to ignore, and keep the Archie’s brand firmly at the centre.
• Comms Planning & Strategy – phased rollout plans for every campaign, from first tease to full reveal, ensuring each moment landed with maximum impact
• PR & Media Relations – press releases, media visits, exclusive previews and a proactive press office across regional, consumer and trade titles
• Creator & Influencer Campaigns – handpicked talent across Manchester, Birmingham, Liverpool and Leeds; paid partners for guaranteed reach and gifted creators for authentic content
• Event Management & Execution – from huge launch nights to surprise celebrity appearances, we handled logistics, guest lists, artist liaison and everything in between
• Social Strategy & Content – content calendars, real-time social storytelling, campaign consultation and live coverage to keep momentum rolling online
No client assigned to this project.
An Ongoing Partnership
What started as a single venue launch has grown into a full strategic partnership. Since Atomic opened its doors, we’ve been embedded in the Archie’s team – running campaigns, managing their press office, and working across every major activation across Manchester, Birmingham, Liverpool and Leeds.
We’re not just a supplier. We’re part of the team – helping Archie’s think bigger, move faster and show up in the right places at the right times. As a brand communications agency that specialises in multi-site hospitality, this is exactly the kind of relationship we’re built for.
Our Approach
We didn’t just show up and start sending press releases, we built a brand communications strategy that led with story – giving media, creators and consumers a reason to care at every stage. Whether it was a venue launch, a celebrity collab or a new menu drop, the approach was always the same: find the cultural hook, make it impossible to ignore, and keep the Archie’s brand firmly at the centre.
• Comms Planning & Strategy – phased rollout plans for every campaign, from first tease to full reveal, ensuring each moment landed with maximum impact
• PR & Media Relations – press releases, media visits, exclusive previews and a proactive press office across regional, consumer and trade titles
• Creator & Influencer Campaigns – handpicked talent across Manchester, Birmingham, Liverpool and Leeds; paid partners for guaranteed reach and gifted creators for authentic content
• Event Management & Execution – from huge launch nights to surprise celebrity appearances, we handled logistics, guest lists, artist liaison and everything in between
• Social Strategy & Content – content calendars, real-time social storytelling, campaign consultation and live coverage to keep momentum rolling online
Our Approach
We didn’t just show up and start sending press releases, we built a brand communications strategy that led with story – giving media, creators and consumers a reason to care at every stage. Whether it was a venue launch, a celebrity collab or a new menu drop, the approach was always the same: find the cultural hook, make it impossible to ignore, and keep the Archie’s brand firmly at the centre.
• Comms Planning & Strategy – phased rollout plans for every campaign, from first tease to full reveal, ensuring each moment landed with maximum impact
• PR & Media Relations – press releases, media visits, exclusive previews and a proactive press office across regional, consumer and trade titles
• Creator & Influencer Campaigns – handpicked talent across Manchester, Birmingham, Liverpool and Leeds; paid partners for guaranteed reach and gifted creators for authentic content
• Event Management & Execution – from huge launch nights to surprise celebrity appearances, we handled logistics, guest lists, artist liaison and everything in between
• Social Strategy & Content – content calendars, real-time social storytelling, campaign consultation and live coverage to keep momentum rolling online
An Ongoing Partnership
What started as a single venue launch has grown into a full strategic partnership. Since Atomic opened its doors, we’ve been embedded in the Archie’s team – running campaigns, managing their press office, and working across every major activation across Manchester, Birmingham, Liverpool and Leeds.
We’re not just a supplier. We’re part of the team – helping Archie’s think bigger, move faster and show up in the right places at the right times. As a brand communications agency that specialises in multi-site hospitality, this is exactly the kind of relationship we’re built for.
