“I’ve really enjoyed working with Scoop, the whole team are so friendly, approachable and knowledgeable. Nothing seems to be too much trouble. the team have helped us with every request we have had all while showing extreme patience. We have been very happy with our relationship across all facets including local press, national press and organising events. Overall a very positive experience with a cool bunch of people.”
Wild Success: Making Chester Zoo’s Native a Half-Term Hit
- Client: Chester Zoo
- Influencers, Launch Campaign
- Date:
Chester Zoo wanted to turn half-term into a must-visit moment. With the Native Immersive Experience ready to wow visitors, they brought us in to drive bookings through an influencer-first campaign that would position Native as the season’s standout family experience. Our mission was clear: get the right voices talking, sharing and driving footfall during the crucial half-term window.
Objectives
- Drive half-term bookings through targeted influencer content.
- Generate widespread awareness of the Native Immersive Experience.
- Position Chester Zoo as a must-visit family destination for the season.
- Create scroll-stopping content that showcased the experience and sparked genuine excitement.
The Challenge.
Half-term is one of the busiest windows on the family calendar – and the competition for attention is fierce. We needed to cut through the noise, reach the right audiences at the right time, and turn awareness into actual bookings. The Native experience was fresh, which meant building understanding and excitement from scratch while navigating tight timelines and influencer availability constraints.
The Solution.
We built a comprehensive influencer campaign that prioritised reach, relevance and real results. We sourced a diverse mix of macro, mid-tier and micro-influencers across celebrity, lifestyle, family, what’s on and travel spaces. This created a steady stream of authentic, engaging content that positioned Native as the half-term experience families couldn’t miss. Through strategic relationship management, flexible booking coordination and smart content tracking, we turned influencer visits into tangible buzz and bookings.
Our Approach.
Influencer Sourcing & Strategy We handpicked brand-suitable influencers spanning macro to micro tiers. Our list was split into gifted and paid opportunities, with weekly additions to maximise coverage throughout the campaign period. The goal was simple: secure the right voices to reach families actively planning their half-term.
Briefs & Deliverables We developed clear influencer briefs that balanced creative freedom with key messaging, ensuring every piece of content highlighted the Native experience while feeling authentic to each creator’s style. Deliverables were tailored to each platform and audience, maximising impact across both Instagram and TikTok.
Relationship Management We took the reins on all influencer coordination – from answering questions and finalising deliverables to managing booking dates and on-the-day logistics. We stayed on top of timelines to ensure coverage landed when it mattered most – hitting feeds during peak half-term planning and excitement.
Content Tracking We tracked and collated every single piece of content across TikTok and Instagram – stories, reels, feed posts – building a comprehensive picture of reach and engagement that kept Chester Zoo in the loop every step of the way.
What our clients say
John Gillespie, Phenix Salon Suites
“Scoop and the team really took on board what our aim was and worked with us throughout the period to deliver excellent results. Communication and updates were made very easy and we honestly felt It was well worth it! We have already recommended scoop PR to other business owners.”
Shaza Ul-Hassan, Frurt
“Pippa and her amazing team at Scoop helped us to connect with some great networks and partnerships in the Manchester and Cheshire area. The team always goes the extra mile to support on any project or task needed and have been a pleasure to work with helping us deliver some great quality press and influencer content during our peak booking months.”
Annie Ramrachia, Secret Spa
“I would highly recommend Pippa the team, they were a pleasure to work alongside and really impacted our marketing direction. The initial workshop created by the team was a fantastic way to gather the data around who we are as a business and where our strengths lie. Pippa and the team have their finger on the pulse with current marketing trends and I would highly recommend their services if you’re looking to expand your brand to new audiences, yet keep your current customers engaged in your product.”
Acacia Cairns, Partington’s Holiday Parks
“Pippa and her team originally worked with us to deliver the PR for the launch of our Manchester restaurant, but we’ve since expanded their remit to lead the PR & marketing for all of our venues nationally. The team really get stuck in, are a pleasure to work with, reliable and deliver incredible results across the board.”
Paul Goodale, PizzaLuxe
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