“I’ve really enjoyed working with Scoop, the whole team are so friendly, approachable and knowledgeable. Nothing seems to be too much trouble. the team have helped us with every request we have had all while showing extreme patience. We have been very happy with our relationship across all facets including local press, national press and organising events. Overall a very positive experience with a cool bunch of people.”
Reshuffling rewards for Manchester’s hospitality scene
- Client: Shuffle
- Brand Strategy, Influencers, Launch Campaign
- Date:
Shuffle Finance is the new app turning hospitality support on its head – rewarding consumers with randomised cashback while investing directly into local venues. Scoop was brought in to launch Shuffle into Manchester with maximum hype, ensuring both consumers and operators bought into the brand from day one.
Objectives
- Build brand awareness and clearly communicate Shuffle’s benefits to both consumers and businesses.
- Successfully launch the app as the most innovative way to support hospitality.
- Cement Shuffle as a hero for hospitality and a leading investor in the North West F&B scene.
- Build a loyal bank of users and keep them coming back for more.
The Challenge.
Shuffle needed to cut through as more than “just another discounts app.” We had to educate audiences on its unique rewards model, secure trust from protective Northern operators, and build mass anticipation without losing Shuffle’s sense of exclusivity.
The Solution.
We positioned Shuffle as both a rewards platform and a hospitality champion. By building exclusivity into beta testing, launching with a bang via media, influencers and creative stunts, and keeping momentum alive through partnerships and data-driven storytelling, we turned Shuffle into Manchester’s new dining obsession.
Our Approach.
Phase One – Brand Strategy
Before shouting about Shuffle, we needed a solid foundation. We worked with the brand to define:
- Key messaging, positioning & values – balancing consumer excitement with operator reassurance
- Tone of Voice – friendly yet authoritative, cheeky but trustworthy, honest and uncompromising.
- Content & brand guidelines – bringing consistency across social, CRM, app comms, and web.
- Hospitality-first messaging – making sure venues were championed, not devalued, in every comms channel.
- Network building – connecting Shuffle with local operators, Manchester Hospitality Network, and civic stakeholders.
- Social media strategy – building an overarching social strategy in collaboration with the brand strategy work, ensuring all channels laddered up cleanly.
- Ongoing social media consultation – ongoing support throughout our entire partnership, working hand-in-hand with Shuffle’s internal marketing team to keep content, messaging and channel planning aligned, responsive and rollout-ready at every stage.
This phase ensured Shuffle’s launch wasn’t just bold, but also credible, trusted and rooted in the city’s hospitality culture.
Phase Two – Pre-Launch
With open banking as the technology powering Shuffle’s rewards, our PR strategy began by building trust and credibility through a strong trade PR push.
Using the founders’ credentials and highlighting the brand’s guaranteed investment into Manchester, we secured 11 pieces of coverage across key trade titles – positioning Shuffle as both innovative and rooted in local business growth.
On the consumer front, we introduced Shuffle with a citywide search for a “Taste & Tech Tester” to eat and drink their way around Manchester for free. The playful campaign drove awareness, built excitement, and grew a valuable pre-launch mailing list, all while teasing Shuffle’s rewards-first personality.
To deepen understanding and trust among local media, we also hosted an exclusive Q&A session with the founders, followed by virtual “Black Card” invites – giving journalists early access to the app’s experience. The approach ensured any scepticism was turned into advocacy ahead of the public rollout.
- Social media content development – we created and produced content with freelance videographers, photographers and phone-led creators, all planned, directed and managed by our team to ensure strong, consistent output built for launch.
Phase Three – Launch & Beyond
With the app now ready to shuffle up the rewards game in Manchester, we ramped up activity with a dual trade and consumer announcement highlighting its unique approach to rewarding spending at independent venues.
Our press office then shifted to always-on mode, pitching timely stories and local hooks – from “best alternatives to the Christmas markets” to features on Manchester’s thriving independent scene — ensuring Shuffle stayed in the cultural conversation.
What our clients say
John Gillespie, Phenix Salon Suites
“Scoop and the team really took on board what our aim was and worked with us throughout the period to deliver excellent results. Communication and updates were made very easy and we honestly felt It was well worth it! We have already recommended scoop PR to other business owners.”
Shaza Ul-Hassan, Frurt
“Pippa and her amazing team at Scoop helped us to connect with some great networks and partnerships in the Manchester and Cheshire area. The team always goes the extra mile to support on any project or task needed and have been a pleasure to work with helping us deliver some great quality press and influencer content during our peak booking months.”
Annie Ramrachia, Secret Spa
“I would highly recommend Pippa the team, they were a pleasure to work alongside and really impacted our marketing direction. The initial workshop created by the team was a fantastic way to gather the data around who we are as a business and where our strengths lie. Pippa and the team have their finger on the pulse with current marketing trends and I would highly recommend their services if you’re looking to expand your brand to new audiences, yet keep your current customers engaged in your product.”
Acacia Cairns, Partington’s Holiday Parks
“Pippa and her team originally worked with us to deliver the PR for the launch of our Manchester restaurant, but we’ve since expanded their remit to lead the PR & marketing for all of our venues nationally. The team really get stuck in, are a pleasure to work with, reliable and deliver incredible results across the board.”
Paul Goodale, PizzaLuxe
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