“I’ve really enjoyed working with Scoop, the whole team are so friendly, approachable and knowledgeable. Nothing seems to be too much trouble. the team have helped us with every request we have had all while showing extreme patience. We have been very happy with our relationship across all facets including local press, national press and organising events. Overall a very positive experience with a cool bunch of people.”
Less Chat, More Crunch: Popeyes® UK Spices Up Manchester with local Streetwear Drop
- Client: Popeyes® Manchester Campaign
- Brand Strategy, Communications, Influencers
- Date:
Popeyes® UK, the iconic chicken brand, came to us with a regional brief: after opening two restaurants in Manchester and a third on the way, they wanted to reignite local buzz. They called us in because, well… we know Manchester. Our task was to reconnect the brand with Mancunians, drive footfall and root Popeyes® into Manchester’s food and lifestyle scene.
Objectives
- Reignite momentum in the Manchester region by driving local buzz, relevance, and footfall.
- Strengthen brand perception by showing up in a culturally relevant and authentic way, positioning Popeyes® as a brand that ‘gets’ Manchester.
- Drive trial and repeat visits, particularly among younger audiences .
- Build sustained local engagement beyond launch, laying the groundwork for Popeyes® to become a regular part of Manchester’s food scene.
- Use Manchester as a pilot for future regional marketing playbooks, measuring impact on sales, sentiment, and social reach.
The Challenge.
Manchester already knows Popeyes®. We’ve tried it and loved it. This wasn’t about awareness – it was about hype, relevance, and creating moments that make Mancunians stop, talk and show up. We had to make the brand feel alive, fun, and undeniably Manc.
The Solution.
Manchester loves brands that show love back – and we leaned into that. Our campaign reminded the city who Popeyes® is, why they matter and why they deserve a spot in a Mancunian’s foodie list. Through fashion, music and food, we created culturally relevant activations that got people talking, sharing and even wearing Popeyes®. We re-engaged media and influencers, sparked conversation among younger audiences, and embedded Popeyes® into Manchester’s lifestyle. The result? A campaign that felt unmistakably Mancunian, boosted footfall and set a blueprint for regional rollouts.
Our Approach.
We leaned into Manchester’s culture at every turn.
First up, fashion: we teamed up with Ancoats-based streetwear collective UN:IK to drop a Popeyes® Manchester-inspired tee. Subtle design nods to the city made it genuinely wearable for Mancs. To launch it, we gave away 100 tees and Chicken Sandwiches – a move that caused queues round the block and got the whole city talking. Media coverage, influencer gifting, social content and OOH amplified the moment even further, with people literally wearing our story.
Next, music. We tapped into Parklife, Manchester’s biggest summer cultural moment, by offering 10,000 free Popeyes® hashbrowns to festival-goers the morning after. Simple, local, and lovable – Popeyes® became the ultimate post-festival recovery hub, showing up when Mancs need them and tapping into the city’s summer goings-on.
And of course, food. We invited top-tier foodie and family influencers to try the trending Hot Honey range, using a buzzworthy product to show Mancunians that Popeyes® is there to try, enjoy and be part of their city’s food scene.
Every move was designed to make Popeyes® feel embedded in Manchester – a brand that shows up, gets Mancunians and gives them moments to talk about, share and enjoy.
What our clients say
John Gillespie, Phenix Salon Suites
“Scoop and the team really took on board what our aim was and worked with us throughout the period to deliver excellent results. Communication and updates were made very easy and we honestly felt It was well worth it! We have already recommended scoop PR to other business owners.”
Shaza Ul-Hassan, Frurt
“Pippa and her amazing team at Scoop helped us to connect with some great networks and partnerships in the Manchester and Cheshire area. The team always goes the extra mile to support on any project or task needed and have been a pleasure to work with helping us deliver some great quality press and influencer content during our peak booking months.”
Annie Ramrachia, Secret Spa
“I would highly recommend Pippa the team, they were a pleasure to work alongside and really impacted our marketing direction. The initial workshop created by the team was a fantastic way to gather the data around who we are as a business and where our strengths lie. Pippa and the team have their finger on the pulse with current marketing trends and I would highly recommend their services if you’re looking to expand your brand to new audiences, yet keep your current customers engaged in your product.”
Acacia Cairns, Partington’s Holiday Parks
“Pippa and her team originally worked with us to deliver the PR for the launch of our Manchester restaurant, but we’ve since expanded their remit to lead the PR & marketing for all of our venues nationally. The team really get stuck in, are a pleasure to work with, reliable and deliver incredible results across the board.”
Paul Goodale, PizzaLuxe
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