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Golf Fang

Chilling the Fang Out at the Ultimate Summer Destination

Seriously twisted crazy golf course, cocktail bar & graffiti house, Golf Fang, launched huge deals just in time for Summer – across all six of its venues and needed support to drive the uptake of these deals.

Objectives

Drive footfall into the Golf Fang venues across the summer months, with a focus on increasing mid-week bookings and encouraging uptakes of their offers.

 

Raise awareness and showcase the complete Golf Fang offering and position the venues as the perfect venue for a group activity during the summer

What we did.

To promote the venues & drive awareness of new summer deals, Scoop crafted regionalised media materials to engage local media, promoting the deals, plus key messaging on Golf Fang’s USPs – including the use of air conditioning across all venues & unique drinks offering, making it (literally) the coolest place to go during the hot summer days (yes, there were a few!). 

Come rain or shine, we knew Golf Fang was an ideal spot, so we tailored our materials to suit and position the brand as an option for customers for all weather during the typical British summer time. This tactic saw an overall increase in coverage, as it enabled us to tap into media opportunities – whatever the weather, and keep Golf Fang’s Summer offering topical and relevant.

We targeted pools of key local influencers across the country – working with those whose content aligned with Golf Fang’s brand values to create a genuine connection between the brand and creator. We invited these influencers into their local venue, ensuring that content made around Golf Fang was promoted to their target audience.

By engaging key media and influencers to visit the venues, try the drinks on offer and share their experience of Golf Fang in their local area, we highlighted the offering, raised awareness and generated word of mouth to drive footfall and bookings.

Media & influencers got their teeth into Golf Fang’s huge deals, creating an unmissable summer of fun.

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