What is your role at Scoop?
I’m the Account Manager at Scoop. I started my career in journalism and event management before making the transition over to the world of PR. My experience includes delivering award-winning campaigns across multiple sectors including food and drink, leisure and hospitality, music and personal finance.
As part of my role, I’m responsible for overseeing the day-to-day running of client accounts, nurturing the growth and development of team members, and leading press office activity.
I live and breathe all things media relations, enjoying building up relationships with my media contacts and drafting a range of copy on behalf of clients.
If you’re looking to increase your presence and be seen by your consumers online, in magazines or in newspapers, hello!
2. Which is the best PR/Marketing project you’ve worked on?
This is a really tough toss up between our Skiddle ‘Festivals’ campaign and Highest Point Festival 2022.
Our Skiddle ‘Festivals’ campaign was a really fun series of mini-campaigns, including actually creating a unique product for a PR stunt – something I had never actually got to do before! There were so many angles we could go at, and it was testament to our great partnership with Skiddle that they trusted in our ideas so much to take them forward. While we knew we had all the ingredients for a successful campaign, we even surprised ourselves with how much coverage we got off the back of it! It was also a real team effort, with every member of the Scoop team having a role in at least one of the mini campaigns.
You can read all about it here, if you like? 😉
Working on Highest Point Festival 2022 was also a highlight, as not only was I responsible for leading activity in the run-up to the event, but I also supported on-site with the press office, including liaison with media for artist interviews.. It was great to meet many of our media contacts in-person for the first time, and finally put a face to the name!
3. What’s your favourite thing to do in Manchester?
Making the most of the city life, whether it’s going to gigs or enjoying food and drinks in the latest venue to open. There’s just so much choice and there’s always something to do in Manchester. Since I moved out of the city centre, I’ve been enjoying doing more of the touristy things I never did when I actually lived in Manchester.
4. What motivates you?
Building relationships, whether it’s our fantastic team, nurturing and supporting them in their development, working closely with clients to achieve business goals together, or liaising with media contacts on a news story or event we’re hosting.
I’m also motivated by seeing a project through to its end. I love going from the initial immersion and ideation stages of a project, being involved in its development, right through to seeing a campaign come to life and results it generates.
5. What do you do in your spare time?
In my spare time, I enjoy exploring the gorgeous Peak District where I live, whether it’s a lovely walk or a tough up-hill run. When I’m not doing that, you’ll either find me with a cup of tea and book in hand, at my local yoga group, feeling all zen, at a gig, enjoying the return of live music, or spending my time on Forza.
I’m also a huge F1 fan, and my weekends tend to centre around the race schedule, so if there’s a race on, don’t try and make plans with me! Haha.