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# Scoop

Brand Communications Agency

## Sitemaps

- [XML Sitemap](http://scoopagency.co.uk/sitemap.xml): Contains all public & indexable URLs for this website.

## Pages

- [Home](http://scoopagency.co.uk/) - Brand Communications agency. From start-ups to multi-national corporations, we partner with businesses to build engaged communities that connect with your brand
- [Work](http://scoopagency.co.uk/work/) - Get the Scoop. Case studies Archies Schloss Gaydio Museum of Illusions Popeyes® UK Our latest work Brand Strategy Communications Content Production Content Strategy Influencers Launch Campaign Live Event Social Media Split the B: How surplus Guinness became Manchester’s most talked-about sandwich Brand Strategy, Communications, Influencers, Live Event From Detroit to Oxford Road: Launching Manchester’s Newest
- [News](http://scoopagency.co.uk/news/) - Get the Scoop. The latest scoop How to Choose a Hospitality Marketing Agency: What to Look For Choosing the right hospitality marketing agency is one of the most commercially important decisions a multi-site operator can make. Get it right and you have a genuine partner driving brand growth across every site. Get it wrong and
- [Team](http://scoopagency.co.uk/team/) - Team Scoop. Say hi to the team Pippa Nixon Founder & Director pippa@scoopagency.co.uk Pippa runs Scoop, leading the team with over a decade of PR & marketing expertise across media, brand & agency. She’s the creative strategy lead for our clients, driving commercial results through fun ideas. Kara Doyle Client Services Director kara@scoopagency.co.uk Kara brings
- [Contact](http://scoopagency.co.uk/contact/) - Get in Touch Let’s find out if we’re right for each other. Tell us what you’re working on and we’ll tell you honestly whether we can help.We’re probably right for each other if…You’ve got a launch, project or brand challenge that needs crackingYou want an agency that’ll push back, not just say yesYou care about
- [About](http://scoopagency.co.uk/about/) - What's the Scoop? What's the Scoop? We’re a brand comms agency based in Manchester. We step inside brilliant brands and help them grow by getting properly under the skin of the business, the audience and the ambition, and then delivering the ideas that make a real difference. Brand comms isn’t just one thing. It’s everything

## Services

- [Public Relations](http://scoopagency.co.uk/services/public-relations/) - Communications StrategyMedia Relations & Digital PRCrisis CommsBusiness Profiling
- [Brand](http://scoopagency.co.uk/services/brand/) - Brand ConsultationBrand IdentityBrand StrategyBrand Activations
- [Marketing](http://scoopagency.co.uk/services/marketing/) - Marketing StrategyStrategic PartnershipsCRM & e-newslettersOOH
- [Events](http://scoopagency.co.uk/services/events/) - Live EventsProduct LaunchesVenue LaunchesEvent Management
- [Content Creation](http://scoopagency.co.uk/services/content-creation/) - Influencer CampaignsPhotography & VideographyDesignCopywriting
- [Consultation](http://scoopagency.co.uk/services/consultation/) - Small Business ConsultationTeam TrainingContent workshopsSocial Media Consultation

## Testimonials

- [Brett Harris, Head of Partnerships & Marketing at Gaydio](http://scoopagency.co.uk/testimonials/brett-harris-head-of-partnerships-marketing-at-gaydio/) - “A huge thank you to all of the Scoop team's exceptional work at the Gaydio Pride Awards this year — we're all feeling very chuffed this morning and I think there's a feeling that this has been the biggest and best year yet. From the ITV live broadcast to some pretty instant coverage in the
- [Daria Jelavić, Global PR and Event Manager, Museum of Illusions](http://scoopagency.co.uk/testimonials/daria-jelavic-global-pr-and-event-manager-museum-of-illusions/) - "We've been working with Scoop for the full launch of Museum of Illusions Manchester, and they delivered exceptional results across the board. From start to finish, they brought big, bold ideas to the table and helped create a launch that really captured the energy and uniqueness of the museum. Beyond the launch, we continue to
- [James Newman, Marketing & Sales Director, Mission Mars](http://scoopagency.co.uk/testimonials/james-newman-marketing-sales-director-mission-mars/) - "Working with Scoop has been fantastic. They really understand the Albert's Schloss and Rudy's brand and deliver creative, well-executed campaigns. Their team is proactive, connected, and consistently secure fantastic coverage in the right titles for us. They bring great ideas, energy, and strategic thinking to everything they do, and always go above and beyond to
- [Georgie Ross, Head of Central Marketing at Popeyes](http://scoopagency.co.uk/testimonials/georgie-ross-head-of-central-marketing-at-popeyes/) - "Scoop play a key part in shaping our UK restaurant opening strategy. Their mix of PR, influencer partnerships, and creative ideas have delivered real impact, tailored to each location with strong regional expertise. Tasked to 'bring the hype', every launch has created buzz and excitement, with queues out the door on opening day. Scoop continues
- [Imran Rafiq, Archie's Director & Co-founder ](http://scoopagency.co.uk/testimonials/imran-rafiq-archies-director-co-founder/) - "Working with Scoop PR has been nothing short of exceptional. What started as project-based support for the launch of our leisure venture, Archie’s Atomic, quickly evolved into a full-time partnership. Most recently, they were instrumental in the success of our campaign with Manchester rap artist Aitch - from concept to coverage, they absolutely delivered. They
- [Alys Milburn, Head of Marketing at ManiLife](http://scoopagency.co.uk/testimonials/alys-milburn-head-of-marketing-at-manilife/) - "Scoop have been a dream to work with; proactive, creative, adaptable and speedy. They amplified our Get Baked collaboration to new levels with regional press & influencer activity that felt fun and exciting driving reach and engagement for our brand. During a busy time, they took a lot of the pressure off my team and
- [Vicki Georgiou, Head of Marketing at DropWorks](http://scoopagency.co.uk/testimonials/vicki-georgiou-head-of-marketing/) - "Scoop were so much fun to work with! The team are not only super collaborative but they have really creative ideas and ALWAYS bought the energy. We saw some great successes in the form of coverage as well as some really great visits to our Distillery as part of our brand launch, and appreciated their
- [Owner, Exhibition Manchester](http://scoopagency.co.uk/testimonials/testimonial-exhibition-manchester/) - “Scoop weren’t the first PR company we used after opening multiple sites in consecutive years, however they will be the last. Ace from start to finish, local and national coverage seemed easy. Very flexible and attentive, I would thoroughly recommend.”
- [Neil Burke, The Black Friar Owner](http://scoopagency.co.uk/testimonials/neil-burke-owner/) - “Scoop are an absolute pleasure to work with, they are always available to support and give their PR expertise where needed. They have great ideas that they are always open to sharing. We've hit many goals since working together and I look forward to that continuing.”
- [Jamie Scahill, Highest Point Festival Organiser](http://scoopagency.co.uk/testimonials/jamie-scahill-festival-organiser/) - “We worked with the team at Scoop to promote the first Highest Point Festival post lockdown. The team worked tirelessly to secure some amazing PR opportunities for us including TV, radio & national coverage, helping us to cement the festival’s reputation as one of the newest festivals to watch in the UK.”
- [Francesca Moriarty, Brand Manager at Rudy's Pizza](http://scoopagency.co.uk/testimonials/francesca-moriarty-brand-manager-at-rudys-pizza/) - "The Scoop team are a dream to work with! They really understand who we are and what Rudy’s is all about. The team is proactive, full of ideas, and genuinely lovely to work with. They’ve helped us land standout coverage, grow the brand in all the right places, and shout about the new Rudy’s we’ve
- [Daria Jelavić, Global PR and Event Manager at Museum of Illusions](http://scoopagency.co.uk/testimonials/daria-jelavic-global-pr-and-event-manager-at-museum-of-illusions/) - “We’ve been working with Scoop for the full launch of Museum of Illusions Manchester, and they delivered exceptional results across the board. From start to finish, they brought big, bold ideas to the table and helped in creating a launch that really captured the energy and uniqueness of the museum.”
- [Lindsay Brown, Royal Unibrew](http://scoopagency.co.uk/testimonials/lindsay-brown-royal-unibrew/) - “The Scoop team has been a great addition to our roster – they have taken time to understand our brand and business objectives; they’ve some up with some fantastic creative ideas and they have a great network of contacts. Where they see an opportunity for us they’ve gone above and beyond to help with no
- [Acacia Cairns, Partington’s Holiday Parks](http://scoopagency.co.uk/testimonials/client-name-business-name/) - "I would highly recommend Pippa the team, they were a pleasure to work alongside and really impacted our marketing direction. The initial workshop created by the team was a fantastic way to gather the data around who we are as a business and where our strengths lie. Pippa and the team have their finger on
- [Jamie Scahill, Highest Point Festival](http://scoopagency.co.uk/testimonials/jamie-scahill-highest-point/) - “We worked with the team at Scoop to promote the first Highest Point Festival post lockdown. The team worked tirelessly to secure some amazing PR opportunities for us including TV, radio & national coverage, helping us to cement the festival’s reputation as one of the newest festivals to watch in the UK.”
- [Annie Ramrachia, Secret Spa](http://scoopagency.co.uk/testimonials/annie-ramrachia-general-manager/) - “Pippa and her amazing team at Scoop helped us to connect with some great networks and partnerships in the Manchester and Cheshire area. The team always goes the extra mile to support on any project or task needed and have been a pleasure to work with helping us deliver some great quality press and influencer
- [John Gillespie, Phenix Salon Suites](http://scoopagency.co.uk/testimonials/john-gillespie-phenix-salon-suites/) - “I've really enjoyed working with Scoop, the whole team are so friendly, approachable and knowledgeable. Nothing seems to be too much trouble. the team have helped us with every request we have had all while showing extreme patience. We have been very happy with our relationship across all facets including local press, national press and
- [Paul Goodale, PizzaLuxe](http://scoopagency.co.uk/testimonials/client-name-3-business-name-3/) - “Pippa and her team originally worked with us to deliver the PR for the launch of our Manchester restaurant, but we’ve since expanded their remit to lead the PR & marketing for all of our venues nationally. The team really get stuck in, are a pleasure to work with, reliable and deliver incredible results across
- [Shaza Ul-Hassan, Frurt](http://scoopagency.co.uk/testimonials/client-name-2-business-name-2/) - “Scoop and the team really took on board what our aim was and worked with us throughout the period to deliver excellent results. Communication and updates were made very easy and we honestly felt It was well worth it! We have already recommended scoop PR to other business owners.”

## News

- [How to Choose a Hospitality Marketing Agency: What to Look For](http://scoopagency.co.uk/news-posts/how-to-choose-a-hospitality-marketing-agency-what-to-look-for/) - Looking for a hospitality marketing agency? Discover what to look for, what questions to ask, and how to find an agency that drives real commercial results for your business.
- [From Coffee to Cocktails: Making Product Placement Work Harder](http://scoopagency.co.uk/news-posts/from-coffee-to-cocktails-making-product-placement-work-harder/) - Product placement sounds deceptively simple, slip a bottle into a journalist's hands, feature a Christmas coffee box in a lifestyle gift guide, job done. But anyone who’s tried it knows that’s just the start. Placement without context is like a cocktail with no ice - it might look alright, but it won’t deliver. At Scoop,
- [Maximise the Impact of Your Creator Brief: Top Tips](http://scoopagency.co.uk/news-posts/creator-brief-top-tips/) - In the world of influencer marketing, crafting a compelling and effective brief is crucial. Your influencer brief is the blueprint for a successful partnership, guiding creators to produce content that aligns with your brand’s vision and objectives. To help you maximise the impact of your influencer brief, Tasha has compiled her Top Tips to ensure
- [How to break the rules and win in social media marketing.](http://scoopagency.co.uk/news-posts/how-to-break-the-rules-and-win-in-social-media-marketing/) - In the dynamic world of social media marketing, breaking the set ‘rules’ can lead to huge results. Brands like Duolingo, Innocent and Aldi are experts at playing the social game - finding the perfect balance between having a cheeky online presence and being taken seriously as a brand. Here’s Scoop’s favourite examples of the best
- [Behind the Scenes: The Journey of a Venue Launch](http://scoopagency.co.uk/news-posts/journey-of-a-venue-launch-the-lamb/) - The Launch of The Lamb of Tartary When you’re looking to launch a new venue, it is important to think about what you want to achieve from your PR efforts - is it brand awareness, bookings or social media following, for example? For our client The Lamb of Tartary, they needed to communicate their new
- [Meet the Team: Tom](http://scoopagency.co.uk/news-posts/meet-the-team-tom/) - What is your role at Scoop? I’ve just joined the team as a Senior Comms Executive (and the first male!). After completing my Masters in Broadcast Journalism, I landed my first PR role at an agency in Birmingham, specialising in food, sport and lifestyle communications. Last year I was fortunate enough to move to Brisbane
- [A New Journey - The story of Juice, Scoop and me.](http://scoopagency.co.uk/news-posts/project-title-8-2-6-2/) - The 7th to 13th of February 2022 is National Apprenticeship week and so to celebrate I thought I would use my first blog to explain why an apprentice role with Scoop was right for me. As they have been for most, these last few years have been particularly challenging, confusing, but most of all, have
- [What is a CRM and how it can benefit your marketing strategy](http://scoopagency.co.uk/news-posts/what-is-crm/) - What is a CRM? ​​CRM, aka Customer Relationship Management, isn't just about managing consumers' names and emails. It's a strong tool that gathers all sorts of data about your consumers – from their social media interactions to their latest purchase – and puts it in one place. Think of it as your secret weapon for
- [Why TikTok needs to be part of your marketing & PR strategy.](http://scoopagency.co.uk/news-posts/why-tiktok-needs-to-be-part-of-your-marketing-pr-strategy/) - TikTok has become one of the most popular social media platforms in recent years, with over a billion active users worldwide. Its unique algorithm, which suggests content based on user behaviour, has made it a powerful tool for businesses to reach new audiences and engage with their existing customer base in new and exciting ways.
- [Trends and Predictions for Digital Marketing in 2024](http://scoopagency.co.uk/news-posts/2024-digital-marketing-trends/) - What's coming up this year in the world of digital marketing? As we all know, this industry requires constant foresight and adaptability as the landscape continues its dynamic evolution. Come with us as we explore five of our (educated) guesses, anticipating the trends set to shape 2024 for us and our fellow marketers. AI's Role
- [Scoop’s Guide to Copywriting](http://scoopagency.co.uk/news-posts/guide-to-copywriting/) - Copywriting is an essential skill that can make or break your brand's comms strategy - it covers everything from your social posts to press releases, and blog posts to website copy. Crafting content can be tough, but a skill worth mastering, as it can be crucial in capturing your audience's attention and driving engagement. Here
- [The Power of Brand Consultation: Unlocking Your Brand's Potential](http://scoopagency.co.uk/news-posts/the-power-of-brand-consultation-unlocking-your-brands-potential/) - In the ever-changing landscape of business, first impressions matter more than ever - that’s why it’s so important to establish a strong and memorable brand. A brand isn’t just a logo or your tagline, it’s the essence of your business. It’s in every story you tell, and it’s the emotional connection that you create with
- [Meet the Team: Tasha](http://scoopagency.co.uk/news-posts/meet-the-team-tasha/) - What is your role at Scoop? I am a Marketing Manager here at Scoop. My role is responsible for delivering the best marketing campaigns for clients! With a strong knowledge of the full marketing mix, I approach any level of brief with a strategic mindset, digging deep to ensure I understand the client & its
- [How to work with creators](http://scoopagency.co.uk/news-posts/how-to-work-with-creators/) - With 67% of businesses intending to increase their influencer marketing budgets this year, it’s time to take note of the ever-growing industry that’s showing no signs of slowing down. This year, more than half of marketers surveyed agreed that using influencers to market a product results in higher return on investment than traditional advertising, and
- [OOH Advertising: Innovations in Offline Marketing](http://scoopagency.co.uk/news-posts/innovations-in-offline-marketing/) - What is OOH? Out-of-home (OOH) marketing is one of the oldest and most well-established forms of advertising in the world - some of the most famous examples of OOH marketing are Times Square and its iconic billboards and London’s Piccadilly Circus. The rise of digital marketing may lead brands to view out-of-home marketing as a
- [Introducing the Brand Incubator Programme ](http://scoopagency.co.uk/news-posts/brand-incubator-programme/) - We’re super excited to reveal a new initiative we’re launching aimed at supporting the UK’s next generation of food or drink heroes. The Brand Incubator Programme is aimed at helping innovative product-based food or drink brands to grow and reach key audiences via strategic PR and marketing. We know all too well the competition is
- [Unwrapping Christmas Gift Guides: How To Get Your Products In!](http://scoopagency.co.uk/news-posts/unwrapping-christmas-gift-guides/) - Christmas is just around the corner, and for a lot of businesses it’s all about driving revenue throughout the key sales period from Black Friday through to Christmas. One way of doing this is securing key spots in various Christmas gift guides through product placement. As a result, this can pinpoint potential customers to your
- [The Rise of Spooky Season & The Halloween Product BOOm](http://scoopagency.co.uk/news-posts/halloween-product-boom/) - As we gear up for Halloween, it’s impossible to ignore the growing love of so-called ‘spooky season’ in the UK - what was once just a simple fancy dress party and taking the kids trick-or-treating has become a holiday as beloved as Christmas and Bonfire Night! So, what's behind this boo-m, and why is it
- [Meet the Team: Bethan](http://scoopagency.co.uk/news-posts/meet-the-team-bethan/) - What is your role at Scoop? I am an Account Executive at Scoop. I initially joined the company as a work experience intern during my Masters course in PR and Digital Communication. Following a 10-day work experience period and some part-time work, I was lucky enough to be offered a full time position and am
- [Meet the team: Kara](http://scoopagency.co.uk/news-posts/meet-the-team-kara/) - What is your role at Scoop? I have just joined the team as a Senior PR & Marketing Executive at Scoop, I started my career in PR whilst on my industrial placement year where I worked across B2B, hospitality and food & drink consumer clients in an agency in Birmingham. More recently, I have worked
- [Meet the Team: Izzy](http://scoopagency.co.uk/news-posts/project-title-8-2-6-2-8-10/) - What is your role at Scoop? I’m a PR & Marketing Exec at Scoop. I joined the team in January 2022 after starting a Junior Content Producer Apprenticeship with the Juice Academy. Already in the 8 months I’ve been at Scoop, my role has adapted and changed a lot, my responsibilities have increased significantly and
- [Five benefits of aligning PR strategy & marketing objectives](http://scoopagency.co.uk/news-posts/five-benefits-of-aligning-pr-strategy-marketing-objectives/) - When a business is building out its marketing objectives, it is important to consider PR strategy. The two can complement each other in a number of ways & can help align all marketing materials, & in today's competitive business environment, it can even be essential. Here are our top five reasons for always keeping your
- [Scoop's guide to social media jargon](http://scoopagency.co.uk/news-posts/project-title-8-2-6-2-8-11/) - Are you a brand who finds it hard to navigate the world of social media, let alone all the jargon that comes with it? Don’t worry, we’re experts in this area, and thankfully can speak the language. Let our guide demystify the world of social media! Reach vs Impressions Reach refers to how many people
- [Your Essential PR Toolkit](http://scoopagency.co.uk/news-posts/project-title-8-2-6-2-8-9/) - Want to up your online PR & Marketing game? We've looked at the best tools available for crafting effective PR campaigns. Here are 8 online tools we’ll be arming ourselves with for our next PR campaign. Crafting news hooks using audience research Survey stories are great for generating cut-through with the media and providing them
- [Fro-yo information, we have a new client!](http://scoopagency.co.uk/news-posts/project-title-8-2-6-2-8-4/) - We’re so excited to be working with our newest client, the best fro-yo in Manchester - Frurt! As it’s the start of Summer, it’s the perfect time of year to shout about starting work with this incredible brand. Our aims are to increase awareness of this passionate Manc brand, educate Mancunians on their full offering
- [Highest Point Festival](http://scoopagency.co.uk/news-posts/project-title-8-2-6-2-8-3/) - After almost four months at Scoop, last weekend I ran the press office at my first big event - Highest Point Festival! Highest Point is Lancashire’s biggest open-air festival, A four day event held in the beautiful Williamson Park. This year the festival ran between 12th - 15th May and was headlined by Clean Bandit,
- [We're joining forces to deliver a marketing strategy for a heritage holiday park](http://scoopagency.co.uk/news-posts/project-title-8-2-6-2-7/) - We’re super excited to announce that Scoop is joining forces with Manchester-based PR Agency Tempt to deliver an exciting new project for Partington’s Holiday Parks! We teamed up with our fellow Manchester agency, to win a competitive pitch to deliver a new marketing strategy and a brand refresh for the heritage holiday park company. The
- [Scoop: New Agency of the Year](http://scoopagency.co.uk/news-posts/project-title-8-2-6-2-8-2/) - We did it!!! Scoop is now an award-winning agency after we scooped the New Agency of the Year Award at the PR Moment Awards last week. While half of the team was on site managing the press office at Highest Point festival, the rest of us headed to the PR Moment North awards at Manchester
- [Why is having a Content Strategy so important?](http://scoopagency.co.uk/news-posts/project-title-8-2-6-2-6/) - As a PR and social executive, content really is at the heart of everything we do. From press releases to social posts, it is everywhere! It is the key ingredient to convey information, to engage, and to drive action in our audiences. We all know the struggle of ensuring we have fresh, new content and
- [Award Shortlist - NEW AGENCY OF THE YEAR](http://scoopagency.co.uk/news-posts/project-title-8-2-6-2-5/) - We’re so excited to announce that Scoop PR has been shortlisted for the New Agency of the Year Award at this year’s PRmoment awards! After starting as a freelance consultant in 2020, our Managing Director, Pippa, has hit the ground running - despite launching the business just two months before a global pandemic. She has
- [Stepping away from the ‘Samantha’ of PR](http://scoopagency.co.uk/news-posts/project-title-8-2-6-2-4/) - The month of March is officially Women’s History Month, with International Women’s Day landing on 8th March. The theme this year was #BreakTheBias - and I wanted the focus of our blog to to centre around this and how we do just that at Scoop. It’s a noted fact that the world of PR is
- [What is the difference between PR and Marketing?](http://scoopagency.co.uk/news-posts/project-title-8-2-6-2-3/) - PR: A Tale of Four Suitors There are many definitions and ideas when it comes to the question ‘what is PR?’, and inevitable blurred lines between different marketing functions. With it being the season of love, what better way to highlight the differences between PR, Marketing, Advertising and Branding, than by taking you on a
- [The top 5 things I learnt in my PR degree.](http://scoopagency.co.uk/news-posts/project-title-8-2-6-2-2/) - There are a variety of ways to enter the PR profession, whether it’s an apprenticeship, University degree or simply driven by passion. I’ve taken the university route, and here are the top five things I’ve learnt while doing it. Traditional media is just as important as social media: One of the key things I have
- [Dare I say it, the Pandemic might have been a good thing… for PR.](http://scoopagency.co.uk/news-posts/project-title-8-2-6-2-9/) - It goes without saying that 2020 was nothing short of tumultuous. The pandemic closed, shifted, and forced businesses to adapt to a norm that no organisation could have anticipated or really prepared for, in adjusting to the severity of impact from COVID-19. PR is one industry that has been significantly affected, being a sector that
- [Meet the Team: Pippa](http://scoopagency.co.uk/news-posts/project-title-8-2-6-2-8-5/) - What is your role at Scoop? I’m the Managing Director. I took a jump to go freelance in January 2020 (I know - great timing!) and originally started Scoop with the plan to work as a freelance consultant and to spend some time travelling. We all know what happened next! After 18 months contracting for
- [What does the cost of living crisis mean for festivals and live events?](http://scoopagency.co.uk/news-posts/project-title-8-2-6-2-8-7/) - We attended Un-Convention to find out more! Ah, the return of networking and industry events! Recently, Sarah attended Un-Convention, a two day conference for the makers and champions of independent music, which was hosted at Manchester’s Band on the Wall. It was a pleasure to be back in a room with hundreds of pioneering artists,
- [Using data to measure and enhance PR - the new way of doing things](http://scoopagency.co.uk/news-posts/project-title-8-2-6-2-8-6/) - PR is traditionally hard to measure, but there are ways of crafting campaigns that drive meaningful results beyond just increasing brand awareness. Getting in front of the right people will help to get the results you’re looking for, from an increase in sales to getting bums on seats. Recently, I attended a live webinar hosted

## Team

- [Grace Addison](http://scoopagency.co.uk/team-members/grace-addison/) - As Comms Executive, Grace brings an English Lit degree and B2B/B2C PR experience across fashion, beauty and product. Now part of the Comms team, she's diving into campaigns and landing top-tier national and regional coverage.
- [Kara Doyle](http://scoopagency.co.uk/team-members/kara-doyle/) - Kara brings her PR experience to every project with bold campaigns and sharp organisation, keeping her eye on operations, finance and team processes.
- [Lily McVeigh](http://scoopagency.co.uk/team-members/lily-mcveigh/) - Content and Comms Exec, Lily brings experience in music, events and hospitality to Scoop, creating sharp content, slick campaigns and seamless influencer partnerships with social savvy and strategic thinking.
- [Bethan Clarke](http://scoopagency.co.uk/team-members/bethan-clarke/) - As Campaign Manager, Bethan brings sharp thinking to Scoop's busiest accounts - launching major venues and running press offices for Manchester favourites with smart storytelling that makes noise
- [Izzy Watson](http://scoopagency.co.uk/team-members/izzy-watson/) - Izzy is Scoop’s Senior Comms Exec, making campaigns buzz with creativity and creator magic. She has been at the heart of Scoop's big moments - from running nationwide press offices to working with top UK creators and hosting red carpets
- [Maggie](http://scoopagency.co.uk/team-members/maggie/) - Mags joined Scoop with no experience at all, and continues to excel in her role of Head of Happiness (sometimes). She is responsible for making sure the team take adequate walkies breaks and is head snack-tester.
- [Pippa Nixon](http://scoopagency.co.uk/team-members/pippa-nixon/) - Pippa runs Scoop, leading the team with over a decade of PR & marketing expertise across media, brand & agency. She’s the creative strategy lead for our clients, driving commercial results through fun ideas.
- [Tom Dellow](http://scoopagency.co.uk/team-members/team-tom/) - Tom brings his love of food, sport and lifestyle to everything he does. With agency experience across the UK and Australia launching major food brands, he blends strategic thinking with creative flair to craft campaigns that hit headlines and get people queuing.

## Projects

- [Massaging Media, Influencer & Business Relationships with Secret Spa](http://scoopagency.co.uk/projects/secret-spa-2/)
- [Louder Every Year: Turning Up the Volume on LGBTQ+ Celebration with Gaydio Awards](http://scoopagency.co.uk/projects/louder-every-year-turning-up-the-volume-on-lgbtq-celebration-with-gaydio-awards/)
- [How We Keep The Museum of Illusions in Everyone’s Feed](http://scoopagency.co.uk/projects/museum-of-illusions-creators/)
- [Mind = Blown: Launching the UK’s First Museum of Illusions with a Bang](http://scoopagency.co.uk/projects/mind-blown-launching-the-uks-first-museum-of-illusions-with-a-bang/)
- [From Smash Burgers to Skates: The Launch That Got Manchester Rolling](http://scoopagency.co.uk/projects/from-smash-burgers-to-skates-the-launch-that-got-manchester-rolling/)
- [Archie’s x Aitch: Serving Up a Hit Collaboration](http://scoopagency.co.uk/projects/archies-aitch-collab/)
- [Generating Record Breaking Results for Popeyes® First Drive-Thru Site in the UK](http://scoopagency.co.uk/projects/popeyes-uk-rotherham/)
- [A Winning Brand Experience for the Launch of Popeyes® Meadowhall](http://scoopagency.co.uk/projects/a-winning-brand-experience-for-the-launch-of-popeyes-meadowhall/)
- [Generating Hype & 16 Hour Queues at Popeyes® Newest Venue in Manchester](http://scoopagency.co.uk/projects/generating-hype-16-hour-queues-at-popeyes-newest-venue-in-manchester/)
- [Launching Popeyes® UK Restaurants Across the Nation](http://scoopagency.co.uk/projects/launching-popeyes-uk-restaurants-across-the-nation/)
- [Less Chat, More Crunch: Popeyes® UK Spices Up Manchester with local Streetwear Drop](http://scoopagency.co.uk/projects/popeyes-manchester-unik/)
- [Split the B: How surplus Guinness became Manchester's most talked-about sandwich](http://scoopagency.co.uk/projects/split-the-b-how-surplus-guinness-became-manchesters-most-talked-about-sandwich/)
- [From Detroit to Oxford Road: Launching Manchester's Newest Pizza Spot](http://scoopagency.co.uk/projects/from-detroit-to-oxford-road-launching-manchesters-newest-pizza-spot/)
- [Wild Success: Making Chester Zoo’s Native a Half-Term Hit](http://scoopagency.co.uk/projects/wild-success-making-chester-zoos-native-a-half-term-hit/)
- [Cementing The Old Fire Station as a must-visit bakery, café, and brewery](http://scoopagency.co.uk/projects/the-old-fire-station/)
- [Reshuffling rewards for Manchester’s hospitality scene](http://scoopagency.co.uk/projects/shuffle-launch/)
- [Driving Leads & Awareness for Manchester’s Premium BTR Brand: Affinity Living](http://scoopagency.co.uk/projects/driving-leads-awareness-for-manchesters-premium-btr-brand-affinity-living/)
- [How We Keep this Bier Palace Buzzing Year-Round](http://scoopagency.co.uk/projects/how-we-keep-this-bier-palace-buzzing-year-round/)
- [Bringing Miami to Manchester: Rebranding Dog Bowl into Wynwood Lanes](http://scoopagency.co.uk/projects/bringing-miami-to-manchester-rebranding-dog-bowl-into-wynwood-lanes/)
- [Sleighing the Season: Cutting Through Manchester’s Festive Noise With Shiko Group](http://scoopagency.co.uk/projects/sleighing-the-season-cutting-through-manchesters-festive-noise-with-shiko-group/)
- [Brewing Brand Awareness & National Expansion with 200 Degrees](http://scoopagency.co.uk/projects/brewing-brand-awareness-national-expansion-with-200-degrees/)
- [Bert’s Gone Nuts: Launching the UK’s Nuttiest Collab with ManiLife](http://scoopagency.co.uk/projects/berts-gone-nuts-launching-the-uks-nuttiest-collab-with-manilife/)
- [Serving the North: Doubling Down on Hospitality with NRB25 & lunch! NORTH](http://scoopagency.co.uk/projects/serving-the-north-doubling-down-on-hospitality-with-nrb25-lunch-north-2/)
- [Roast and Repeat: Keeping The Black Friar Front of Mind](http://scoopagency.co.uk/projects/roast-and-repeat-keeping-the-black-friar-front-of-mind/)
- [Supporting the Expansion the UK’s Iconic Neapolitan Pizzeria Brand](http://scoopagency.co.uk/projects/supporting-the-expansion-of-the-uks-best-neapolitan-pizzeria-brand/)
- [All Roads Lead To… The Best Roman Pizza in MCR: Launching Ciaooo By The Slice](http://scoopagency.co.uk/projects/all-roads-lead-to-the-best-roman-pizza-in-mcr-launching-ciaooo-by-the-slice/)
- [Shaking up the British rum category with DropWorks](http://scoopagency.co.uk/projects/shaking-up-the-british-rum-category-with-dropworks/)
- [No Luck Needed: How We Helped Mulligans Cut Through the Noise on St. Patrick’s Day](http://scoopagency.co.uk/projects/no-luck-needed-how-we-helped-mulligans-cut-through-the-noise-on-st-patricks-day/)
- [Building up Lancaster’s Tourism with Highest Point Festival](http://scoopagency.co.uk/projects/highest-point-festival-2023/)
- [Using TikTok Creators to Boost Skiddle’s Online Presence & Capture New Audiences.](http://scoopagency.co.uk/projects/using-tiktok-creators-to-boost-skiddles-online-presence-capture-new-audiences/)
- [Kicking off the 2022 Festival Season with Highest Point Festival.](http://scoopagency.co.uk/projects/highest-point-festival-2022/)
- [Using SEO and Clickability to Bring on the Fun - a Summer of Festivals with Skiddle](http://scoopagency.co.uk/projects/skiddle-festivals/)
- [A Slice of the Action with PizzaLuxe](http://scoopagency.co.uk/projects/pizzaluxe-2/)
- [Launching a Global Brand’s First Restaurant in the North West](http://scoopagency.co.uk/projects/popeyes/)
- [How we Launched the Sassiest New Venue in the North](http://scoopagency.co.uk/projects/tonight-josephine/)
- [Cementing Great North Pie Co as the Quality, Heritage North West Pie Brand](http://scoopagency.co.uk/projects/great-north-pie-co/)
- [Launching a New Multi-Kitchen Venue as the Place to Eat by Day and Party by Night](http://scoopagency.co.uk/projects/exhibition-manchester/)
- [Bowling Over Audiences at Liverpool's Favourite Entertainment Venue](http://scoopagency.co.uk/projects/bowling-over-audiences-at-liverpools-favourite-entertainment-venue/)
- [Launching the Crown Jewels of Bowling in Manchester](http://scoopagency.co.uk/projects/king-pins-manchester/)
- [A Killer Launch Campaign to Celebrate NQ64 Moving Next Door!](http://scoopagency.co.uk/projects/nq64-northern-quarter/)
- [Using PR to Drive Brand Awareness for Hartwall Original® Long Drink](http://scoopagency.co.uk/projects/hartwall-original-long-drink/)
- [Pressing Play on Liverpool's Newest Immersive Karaoke Experience](http://scoopagency.co.uk/projects/pressing-play-on-liverpools-newest-immersive-karaoke-experience/)
- [Using PR to Shift Brand Perception of This Pasta Kitchen](http://scoopagency.co.uk/projects/using-pr-to-shift-brand-perception-of-this-pasta-kitchen/)
- [Flocking to The Lamb of Tartary, Manchester’s newest public house & grill](http://scoopagency.co.uk/projects/the-lamb-of-tartary/)
- [Putting down roots in Manchester’s newest community](http://scoopagency.co.uk/projects/putting-down-roots-in-manchesters-newest-community/)
- [Introducing…EXHBTN 360 LIVE](http://scoopagency.co.uk/projects/introducingexhbtn-360-live/)
- [Lighting Up Festive Season with RG Live](http://scoopagency.co.uk/projects/rg-live/)

## Landing Pages

- [Privacy Policy](http://scoopagency.co.uk/privacy-policy/)
- [Brand Incubator Programme](http://scoopagency.co.uk/brand-incubator-programme/)
- [Brand Communications for Ambitious Businesses](http://scoopagency.co.uk/food-drink-hospitality-pr-agency/)

## Clients

- [Schloss](http://scoopagency.co.uk/client/schloss/)
- [Archies](http://scoopagency.co.uk/client/archies/)
- [Museum of Illusions](http://scoopagency.co.uk/client/museum-of-illusions/)
- [Gaydio](http://scoopagency.co.uk/client/gaydio/)
- [Popeyes® UK](http://scoopagency.co.uk/client/popeyes-uk/)

## Categories

- [Featured](http://scoopagency.co.uk/category/featured/)

## Tags

- [Blog](http://scoopagency.co.uk/tag/blog/)
- [Insight](http://scoopagency.co.uk/tag/insight/)
- [Award](http://scoopagency.co.uk/tag/award/)
- [Team](http://scoopagency.co.uk/tag/team/)
- [Brand Strategy](http://scoopagency.co.uk/tag/brand/)
- [Launch Campaign](http://scoopagency.co.uk/tag/launch/)
- [Communications](http://scoopagency.co.uk/tag/press-office/)
- [Media Relations](http://scoopagency.co.uk/tag/media-relations/)
- [Influencers](http://scoopagency.co.uk/tag/influencers/)
- [Brand Incubator](http://scoopagency.co.uk/tag/brand-incubator/)
- [Social Media](http://scoopagency.co.uk/tag/social-media/)
- [Communications](http://scoopagency.co.uk/tag/communications/)
- [Launch Campaign](http://scoopagency.co.uk/tag/launch-campaign/)
- [Brand Strategy](http://scoopagency.co.uk/tag/brand-strategy/)
- [Content Strategy](http://scoopagency.co.uk/tag/content-strategy/)
- [Content Production](http://scoopagency.co.uk/tag/content-production/)
- [Live Event](http://scoopagency.co.uk/tag/live-event/)
- [Product Placement](http://scoopagency.co.uk/tag/product-placement/)
- [Trade Event](http://scoopagency.co.uk/tag/trade-event/)

## Work Page Filters

- [Brand Strategy](http://scoopagency.co.uk/work-page-taxonomy/filter-brand-strategy/)
- [Communications](http://scoopagency.co.uk/work-page-taxonomy/filter-communication/)
- [Launch Campaign](http://scoopagency.co.uk/work-page-taxonomy/filter-launch-campaign/)
- [Content Strategy](http://scoopagency.co.uk/work-page-taxonomy/filter-content-strategy/)
- [Content Production](http://scoopagency.co.uk/work-page-taxonomy/filter-content-production/)
- [Social Media](http://scoopagency.co.uk/work-page-taxonomy/filter-social-media/)
- [Live Event](http://scoopagency.co.uk/work-page-taxonomy/filter-live-event/)
- [Influencers](http://scoopagency.co.uk/work-page-taxonomy/filter-influencers/)

## Client Name Filters

- [Popeyes](http://scoopagency.co.uk/client-template-taxonomy/popeyes/)
- [Archie's](http://scoopagency.co.uk/client-template-taxonomy/archies/)
- [Museum of Illusions](http://scoopagency.co.uk/client-template-taxonomy/museum-of-illusions/)
- [Gaydio](http://scoopagency.co.uk/client-template-taxonomy/gaydio/)
- [EMPTY](http://scoopagency.co.uk/client-template-taxonomy/empty/)